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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Evolving Audience Measurement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Audience Measurement
    • Data Analytics
    • Regulation
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.

    Kantar: 2025 media trends and...
    Evolving Audience Measurement
    Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
    Impact Areas Advertising, Audience Measurement, Data Analytics, Regulation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Evolving Consumer Purchase Path
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Television
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

    DISQO: Consumer trends 2025 report
    Evolving Consumer Purchase Path
    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
    Impact Areas Advertising, Marketing, Social Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Evolving Customer Values
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Customer Experience
    • Luxury branding
    • Marketing
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

    Accenture: How luxury brands are...
    Evolving Customer Values
    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
    Impact Areas Customer Experience, Luxury branding, Marketing, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Evolving Discount Landscape
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Branding
    • CPG
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.

    Nielsen: Guide to 2025 mid-year...
    Evolving Discount Landscape
    The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
    Impact Areas Branding, CPG, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Evolving Influencer Landscape
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Culture

    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

    Jack Morton: 5 cultural truths...
    Evolving Influencer Landscape
    The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
    Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • Evolving Media Trust
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Media Credibility
    • News Consumption
    • Public Discourse
    • Social Media
    • Cybersecurity
    • Emerging Technology
    • Media & Information

    Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.

    Ezra Eeman: Wayfinder trends 2025
    Evolving Media Trust
    Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.
    Impact Areas Media Credibility, News Consumption, Public Discourse, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Cybersecurity, Emerging Technology, Media & Information
  • Evolving Online Safety Concerns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Digital Literacy
    • Elections
    • Online Safety
    • Public Discourse
    • Cybersecurity
    • Media & Information

    Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.

    OFCOM: Online nation 2024
    Evolving Online Safety Concerns
    Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
    Impact Areas Digital Literacy, Elections, Online Safety, Public Discourse
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Media & Information
  • Evolving Social Media Engagement
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

    Kantar: Marketing trends 2025
    Evolving Social Media Engagement
    Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
    Impact Areas Advertising, Brand Building, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Experiential Brand Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Management
    • Customer Experience
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

    DISQO: Consumer trends 2025 report
    Experiential Brand Loyalty
    Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
    Impact Areas Brand Management, Customer Experience, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Experiential Food Culture
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Food Industry
    • Social Media
    • Tourism
    • Culture
    • Food & Drink
    • Travel & Tourism

    Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.

    Stocksy: Visual Insights Report 2025
    Experiential Food Culture
    Food transcends its basic function, becoming a luxury symbol, art form, and social binder, driving travel and fashion collaborations.
    Impact Areas Fashion, Food Industry, Social Media, Tourism
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Culture, Food & Drink, Travel & Tourism
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