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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Technology Impacts Creative
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Creative Development
    • Technology Adoption
    • Workflow Efficiency
    • Brands & Advertising
    • Emerging Technology

    Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.

    MMA: The state of creative...
    Technology Impacts Creative
    Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
    Impact Areas Creative Development, Technology Adoption, Workflow Efficiency
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology
  • Technology Transforms Projects
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Construction Technology
    • Data Analytics
    • Project Management
    • Renewable Energy
    • Smart Grids
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Technological advancements are revolutionizing infrastructure project delivery, enabling greater efficiency and data-driven decision-making.

    PwC: Capital project and infrastructure...
    Technology Transforms Projects
    Technological advancements are revolutionizing infrastructure project delivery, enabling greater efficiency and data-driven decision-making.
    Impact Areas Construction Technology, Data Analytics, Project Management, Renewable Energy, Smart Grids
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Technowonder and Worry
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Privacy
    • Labor Market
    • Technological Development
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

    Ipsos: Global trends 10th anniversary...
    Technowonder and Worry
    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
    Impact Areas Data Privacy, Labor Market, Technological Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Time Warp: Retrofuturism Revived
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Cinema
    • Design
    • Fashion
    • Brands & Advertising
    • Culture
    • Emerging Technology

    The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.

    Adobe: Creative trends report 2025
    Time Warp: Retrofuturism Revived
    The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
    Impact Areas Advertising, Cinema, Design, Fashion
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Culture, Emerging Technology
  • Total Video Convergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

    Kantar: Marketing trends 2025
    Total Video Convergence
    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Trust by Design
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI Ethics
    • Content Authenticity
    • Data Privacy
    • Deepfakes
    • Misinformation
    • Brands & Advertising
    • Cybersecurity
    • Emerging Technology

    Building trust in a post-truth world requires proactive measures, including verifying content creators and sources, detecting deepfakes, and establishing ethical AI frameworks.

    OMG: Futures closer to the...
    Trust by Design
    Building trust in a post-truth world requires proactive measures, including verifying content creators and sources, detecting deepfakes, and establishing ethical AI frameworks.
    Impact Areas AI Ethics, Content Authenticity, Data Privacy, Deepfakes, Misinformation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Cybersecurity, Emerging Technology
  • TuringBots Accelerate SDLC
    • AI-Driven Transformation
    • AI in Software Engineering
    • DevOps
    • Software Development
    • Business & Commerce
    • Emerging Technology

    AI-powered TuringBots are poised to significantly accelerate the software development lifecycle (SDLC) by automating various tasks and generating artifacts.

    Forrester: Predictions 2025 tech security
    TuringBots Accelerate SDLC
    AI-powered TuringBots are poised to significantly accelerate the software development lifecycle (SDLC) by automating various tasks and generating artifacts.
    Impact Areas AI in Software Engineering, DevOps, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Ubiquitous and Foundational AI
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • All sectors
    • Business & Commerce
    • Emerging Technology

    AI is becoming deeply integrated into everyday life and business operations, transitioning from a noticeable tool to an invisible infrastructure like electricity or HTTP.

    Deloitte: Tech trends 2025
    Ubiquitous and Foundational AI
    AI is becoming deeply integrated into everyday life and business operations, transitioning from a noticeable tool to an invisible infrastructure like electricity or HTTP.
    Impact Areas All sectors
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Ubiquitous Artificial Intelligence
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Media
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

    Publicis Media: Future FWD 2025
    Ubiquitous Artificial Intelligence
    AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.
    Impact Areas Content creation, Customer service, Marketing, Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
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