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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Soundtracking Formative Firsts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • memory formation
    • music streaming
    • Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

    Spotify: Culture Next Report
    Soundtracking Formative Firsts
    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
    Impact Areas memory formation, music streaming, Personalization
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Specific Sustainability
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food Industry
    • Retail
    • Consumer Attitudes
    • Food & Drink
    • Sustainability

    Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.

    Tastewise: Flavor chase top trend...
    Specific Sustainability
    Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
    Impact Areas Consumer Behavior, Food Industry, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Sustainability
  • Stable Alcohol Consumption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Health and Wellness
    • Marketing
    • Social Trends
    • Consumer Attitudes
    • Food & Drink

    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.

    Coefficient Capital: Consumer trends 2025
    Stable Alcohol Consumption
    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
    Impact Areas Food and beverage, Health and Wellness, Marketing, Social Trends
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Stimulating Content over Concentrapment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content creation
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

    House Captain: StratTape Vol. 2
    Stimulating Content over Concentrapment
    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
    Impact Areas Advertising, Content creation, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Streaming Service Stabilization
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Media Consumption
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

    DISQO: Consumer trends 2025 report
    Streaming Service Stabilization
    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
    Impact Areas Advertising, Media Consumption, Streaming Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment
  • Sustainability Focus
    • Values-Driven Consumption
    • environmental sustainability
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.

    The RealReal: Resale Report 2024
    Sustainability Focus
    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.
    Impact Areas environmental sustainability, Luxury Goods, Resale Market
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Sustainable and Personalized Food
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Food Industry
    • Nutrition
    • Sustainability
    • Consumer Attitudes
    • Food & Drink
    • Sustainability

    The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options.

    AstroTwins: 2025 trends report
    Sustainable and Personalized Food
    The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options.
    Impact Areas Food Industry, Nutrition, Sustainability
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Sustainability
  • Sustainable and Regenerative Practices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Agriculture
    • Energy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains.

    Firjan: Report macrotendencias 2025 2026
    Sustainable and Regenerative Practices
    Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains.
    Impact Areas Agriculture, Energy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Sustainable and Secondhand
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Fashion
    • Luxury Goods
    • Retail
    • Sustainability
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.

    John Lewis: Shop Live Look...
    Sustainable and Secondhand
    Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.
    Impact Areas Fashion, Luxury Goods, Retail, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Sustainable Consumption
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Marketing
    • Packaging
    • Product Development
    • Sourcing
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Consumer demand for sustainable products and packaging is rising, pushing CPG companies to invest in circular economy initiatives and transparent supply chains.

    Infosys: CPG industry outlook
    Sustainable Consumption
    Consumer demand for sustainable products and packaging is rising, pushing CPG companies to invest in circular economy initiatives and transparent supply chains.
    Impact Areas Marketing, Packaging, Product Development, Sourcing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
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