Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.
The Parent Trap- Navigating Global Uncertainty
- Values-Driven Consumption
- Child Development
- Education
- Technology Industry
- Youth Marketing
- Consumer Attitudes
- Cybersecurity
- Family
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.
Accenture: Life trends 2025The Parent Trap
Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential… -
Short Trend Summary
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
The Power of Trust- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing communication
- Brands & Advertising
- Consumer Attitudes
- Media & Information
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
Ipsos: Global trends 10th anniversary...The Power of Trust
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging. -
Short Trend Summary
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
The Togetherness Deficit- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Entertainment industry
- Mental Health
- Social platforms
- Consumer Attitudes
- Culture
- The Workplace
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
Dentsu Creative: Trends 2025 fragment...The Togetherness Deficit
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection. -
Short Trend Summary
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
TikTok as Search Engine- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Gen Z
- Search Engine Optimization
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
Digital Voices: The State of...TikTok as Search Engine
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies. -
Short Trend Summary
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Transformative Ethical Travel- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Local Communities
- Personal development
- Tourism industry
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Lemongrass: Travel trend report 2025Transformative Ethical Travel
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities. -
Short Trend Summary
AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy.
Unreal and AI Gardens- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- art and creativity
- garden design
- Social Media
- Consumer Attitudes
- Digital Platforms
- Emerging Technology
AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy.
Garden Media Group: 2025 garden...Unreal and AI Gardens
AI-generated and surreal garden imagery is captivating consumers, blurring the lines between reality and fantasy. -
Short Trend Summary
The US economy has defied recessionary predictions, demonstrating robust growth and a resilient consumer base despite aggressive interest rate hikes.
US Economic Resilience- Navigating Global Uncertainty
- US consumer spending
- US GDP growth
- US labor market
- Business & Commerce
- Consumer Attitudes
- Finance & Money
The US economy has defied recessionary predictions, demonstrating robust growth and a resilient consumer base despite aggressive interest rate hikes.
Schroders: Multi Asset 2025 OutlookUS Economic Resilience
The US economy has defied recessionary predictions, demonstrating robust growth and a resilient consumer base despite aggressive interest rate hikes. -
Short Trend Summary
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
User-Generated Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Engagement
- Fundraising
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
HubSpot: Nonprofit marketing and fundraising...User-Generated Content
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters. -
Short Trend Summary
The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
Vacationing vs. Traveling- Experiences Over Material Goods
- Values-Driven Consumption
- Personalization
- Stress Management
- Travel planning
- Consumer Attitudes
- Travel & Tourism
The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment.
Hilton: 2025 trends reportVacationing vs. Traveling
The distinction between "vacationing" (relaxation) and "traveling" (exploration) is becoming increasingly important for planning and maximizing trip enjoyment. -
Short Trend Summary
Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.
Value-Driven Consumption- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand positioning
- Consumer Spending
- Pricing
- Retail Strategy
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.
McKinsey: The state of fashion...Value-Driven Consumption
Economic pressures and rising prices are making consumers more cost-conscious, leading to a prioritization of value in fashion purchases.