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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Value-Driven Luxury Purchases
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing quality and longevity in luxury purchases, driven by economic insecurity and fast-paced trends.

    The RealReal: Resale Report 2024
    Value-Driven Luxury Purchases
    Consumers are prioritizing quality and longevity in luxury purchases, driven by economic insecurity and fast-paced trends.
    Impact Areas Consumer Behavior, Luxury Goods, Resale Market
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, with a focus on value and multi-functional products.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Valuing Human Creativity
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Art
    • Craftsmanship
    • Design
    • Technology
    • Consumer Attitudes
    • Culture
    • Emerging Technology

    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.

    Nordsjo: Paint Colour Trends 2025
    Valuing Human Creativity
    The rise of AI is prompting a renewed appreciation for human craftsmanship and artistry, leading to a demand for handmade objects and authentic creative expression.
    Impact Areas Art, Craftsmanship, Design, Technology
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Emerging Technology
  • Versatile Spice Blends
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Packaged Goods
    • Food Industry
    • Spice Market
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.

    Tastewise: Flavor chase top trend...
    Versatile Spice Blends
    Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.
    Impact Areas Consumer Packaged Goods, Food Industry, Spice Market
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Vibes-Driven Dining Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • bars
    • Hospitality
    • Interior Design
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.

    Resy: Retrospective 2024
    Vibes-Driven Dining Experiences
    Restaurant atmosphere and social connection are paramount, driving dining decisions and influencing restaurant design.
    Impact Areas bars, Hospitality, Interior Design, Restaurants
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Food & Drink
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Vigilante Vibes
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture
    • Government & Politics

    Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.

    Foresight Factory: Trending 2025
    Vigilante Vibes
    Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Government & Politics
  • Warm, Intimate Moods
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Branding
    • Filmmaking
    • Photography
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.

    Stocksy: Visual Insights Report 2025
    Warm, Intimate Moods
    A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
    Impact Areas Advertising, Branding, Filmmaking, Photography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Wellbeing Burnout Epidemic
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Healthcare Systems
    • Mental Health Services
    • Workplace Productivity
    • Consumer Attitudes
    • Health & Wellness
    • The Workplace

    The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.

    Lululemon: Global wellbeing report
    Wellbeing Burnout Epidemic
    The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.
    Impact Areas Healthcare Systems, Mental Health Services, Workplace Productivity
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Health & Wellness, The Workplace
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