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Short Trend Summary
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
Shifting Social Media Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
OFCOM: Online nation 2024Shifting Social Media Landscape
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline. -
Short Trend Summary
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
Silver Spenders Rise- Experiences Over Material Goods
- Values-Driven Consumption
- Demographics
- Marketing
- Product Development
- Retail Strategy
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
McKinsey: The state of fashion...Silver Spenders Rise
The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies. -
Short Trend Summary
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Slow Living, Mindful Beauty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fragrance
- Skincare
- Wellness
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Mintel: 2025 Global Beauty and...Slow Living, Mindful Beauty
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being. -
Short Trend Summary
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Smarter Spending & Value- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Packaged Goods
- Food retail
- Ready meals
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Synergy: Ready meals 2025-2026 trend...Smarter Spending & Value
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals. -
Short Trend Summary
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Smartwatches Dominate Women’s Wrists- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Retail channels
- Smartwatch manufacturers
- Traditional watch brands
- Business & Commerce
- Consumer Attitudes
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Deloitte: Swiss watch industry insights...Smartwatches Dominate Women’s Wrists
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations. -
Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
E-commerce is becoming more social and interactive, with a focus on sustainability.
Social & Sustainable E-commerce- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Values-Driven Consumption
- E-commerce
- Logistics
- Retail
- Social Media
- Business & Commerce
- Sustainability
Abstrato Ventures: Macrotendencias 2024 2025Social & Sustainable E-commerce
E-commerce is becoming more social and interactive, with a focus on sustainability. -
Short Trend Summary
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
Social Commerce & Influence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- E-commerce
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.
John Lewis: Shop Live Look...Social Commerce & Influence
Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction. -
Short Trend Summary
Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.
Social Commerce Booms- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.
HubSpot: 2024 social trends reportSocial Commerce Booms
Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms. -
Short Trend Summary
People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
Social Fitness and Community- Experiences Over Material Goods
- The Power of Community and Connection
- Community Building
- Fitness Industry
- Social Networking
- Consumer Attitudes
- Culture
- Health & Wellness
People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
Strava: Year in Sport the...Social Fitness and Community
People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.