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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Fitness and Community
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Community Building
    • Fitness Industry
    • Social platforms
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    People are increasingly using fitness activities as a way to build social connections and community.

    Strava: Year in Sport the...
    Social Fitness and Community
    People are increasingly using fitness activities as a way to build social connections and community.
    Impact Areas Community Building, Fitness Industry, Social platforms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Social Influence on Luxury
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

    Ipsos: Snapchat exploring trends in...
    Social Influence on Luxury
    Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
    Impact Areas Brand Building, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Media Driven Moments
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Consumer Behavior
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

    Tracksuit: Track record 2024
    Social Media Driven Moments
    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
    Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Resistance to Reform
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Policy implementation
    • Public trust
    • Social unrest
    • Structural reforms
    • Consumer Attitudes
    • Government & Politics
    • Media & Information

    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

    IMF: World economic outlook
    Social Resistance to Reform
    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
    Impact Areas Policy implementation, Public trust, Social unrest, Structural reforms
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Government & Politics, Media & Information
  • Social Retreat to Niche
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    People are moving away from mainstream social media towards smaller, interest-based communities.

    Garden Media Group: 2025 garden...
    Social Retreat to Niche
    People are moving away from mainstream social media towards smaller, interest-based communities.
    Impact Areas Community Building, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Social Rewilding
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Experience
    • Community Building
    • Leisure and Recreation
    • Retail
    • Consumer Attitudes
    • Culture
    • Lifestyle

    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.

    Accenture: Life trends 2025
    Social Rewilding
    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…
    Impact Areas Brand Experience, Community Building, Leisure and Recreation, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Social Search Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Content Strategy
    • SEO
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.

    TheNetworkOne: Social media marketing trends...
    Social Search Dominance
    Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
    Impact Areas Brand Discovery, Content Strategy, SEO
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Soft-Wear Integration
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Fashion
    • Healthcare
    • Sports
    • Consumer Attitudes
    • Emerging Technology
    • Health & Wellness

    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.

    Horizon Media: Top trends 2025
    Soft-Wear Integration
    Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.
    Impact Areas Fashion, Healthcare, Sports
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  • Solo Dining as Self-Care
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Restaurants
    • urban lifestyle
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.

    Resy: Retrospective 2024
    Solo Dining as Self-Care
    Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
    Impact Areas Consumer Behavior, Restaurants, urban lifestyle
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Solo Travel & MeMooners
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel Agencies
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

    Hilton: 2025 trends report fact...
    Solo Travel & MeMooners
    Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
    Impact Areas Hospitality, Tourism, Travel Agencies
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
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