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Trends Subcategories Consumer Behavior

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Comforting Classics Elevated
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food delivery services
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.

    Synergy: Ready meals 2025-2026 trend...
    Comforting Classics Elevated
    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
    Impact Areas Food delivery services, Ready meals, Restaurants
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Comforting Classic Flavors
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Bakery
    • Desserts
    • Food Service
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.

    Synergy: Dairy 2025-2026 trend report
    Comforting Classic Flavors
    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.
    Impact Areas Bakery, Desserts, Food Service
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Cluttercore: Friendly Chaos
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Interior Design
    • Product Design
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.

    Depositphotos: Creative trends 2025
    Cluttercore: Friendly Chaos
    Gen Z is driving the Cluttercore trend, a maximalist aesthetic that embraces "friendly chaos" and celebrates unique, authentic interiors as a rebellion against minimalism.
    Impact Areas Advertising, Interior Design, Product Design, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Climate Convergence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • environmental sustainability
    • Government policy
    • Consumer Attitudes
    • Global Challenges

    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.

    Ipsos: Global trends 10th anniversary...
    Climate Convergence
    Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
    Impact Areas Consumer Behavior, environmental sustainability, Government policy
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Global Challenges
  • China’s Deflationary Pressures
    • Navigating Global Uncertainty
    • Chinese economy
    • Commodity markets
    • Global economy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    China faces deflationary risks similar to Japan in the late 1990s, requiring substantial stimulus to boost consumer confidence and stabilize the property sector.

    Mercer: Economic and market outlook...
    China’s Deflationary Pressures
    China faces deflationary risks similar to Japan in the late 1990s, requiring substantial stimulus to boost consumer confidence and stabilize the property sector.
    Impact Areas Chinese economy, Commodity markets, Global economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Celebrating Cultural Heritage
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Hospitality
    • Tourism
    • Consumer Attitudes
    • Culture

    Embracing diverse cultural influences and celebrating unique identities through design.

    Dulux: International colour trends 2025
    Celebrating Cultural Heritage
    Embracing diverse cultural influences and celebrating unique identities through design.
    Impact Areas Community Development, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Cautious Consumer Optimism
    • Navigating Global Uncertainty
    • Consumer Spending
    • Economic Growth
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.

    DISQO: Consumer trends 2025 report
    Cautious Consumer Optimism
    Consumers are slightly more optimistic about the future but remain concerned about economic factors like inflation and a potential recession.
    Impact Areas Consumer Spending, Economic Growth, Marketing
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Cautious AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI development
    • Customer service
    • Data Privacy
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

    Nielsen: Guide to 2025 mid-year...
    Cautious AI Adoption
    Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
    Impact Areas AI development, Customer service, Data Privacy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
  • C-Store Reinvention
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.

    Nourish: 2025 food agriculture trend...
    C-Store Reinvention
    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
    Impact Areas Consumer Behavior, Food & Beverage, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
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