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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Mobile Gaming Rebounds
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Mobile Gaming
    • Puzzle Games
    • Strategy Games
    • Business & Commerce
    • Entertainment

    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.

    Sensor Tower: State of mobile...
    Mobile Gaming Rebounds
    Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
    Impact Areas Mobile Gaming, Puzzle Games, Strategy Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Mobile Health and Fitness Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Digital Fitness
    • Health & Fitness
    • Medical Tracking
    • Telehealth
    • Business & Commerce
    • Health & Wellness

    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.

    Sensor Tower: State of mobile...
    Mobile Health and Fitness Growth
    Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
    Impact Areas Digital Fitness, Health & Fitness, Medical Tracking, Telehealth
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Health & Wellness
  • Mobile Transforms Food & Drink
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food Delivery
    • Grocery Stores
    • Q-commerce
    • Restaurants
    • Business & Commerce
    • Digital Platforms
    • Food & Drink

    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.

    Sensor Tower: State of mobile...
    Mobile Transforms Food & Drink
    Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.
    Impact Areas Food Delivery, Grocery Stores, Q-commerce, Restaurants
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Food & Drink
  • Multichain Ecosystem Development
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Blockchain Scalability
    • Decentralized Applications
    • Interoperability
    • Business & Commerce
    • Emerging Technology

    The crypto landscape is evolving towards a multichain future, with different blockchain architectures catering to various needs and use cases.

    Coinbase: 2025 crypto market outlook
    Multichain Ecosystem Development
    The crypto landscape is evolving towards a multichain future, with different blockchain architectures catering to various needs and use cases.
    Impact Areas Blockchain Scalability, Decentralized Applications, Interoperability
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology
  • Muted Desire: Intentional Consumption
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beauty
    • Fashion
    • Food & Beverage
    • Media & Entertainment
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.

    Nextatlas: Unveiling 2025
    Muted Desire: Intentional Consumption
    Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
    Impact Areas Beauty, Fashion, Food & Beverage, Media & Entertainment, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Next-Gen Career Frameworks
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Career development
    • HR technology
    • Talent Management
    • Business & Commerce
    • The Workplace

    Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.

    Mercer: HR trends for 2025
    Next-Gen Career Frameworks
    Career frameworks must be adaptable and digitally enabled to accommodate future roles, manage costs, and strengthen talent capability.
    Impact Areas Career development, HR technology, Talent Management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, The Workplace
  • Onchain Ecosystem Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Decentralized Exchanges (DEXs)
    • Decentralized Finance (DeFi)
    • Prediction Markets
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.

    Coinbase: 2025 crypto market outlook
    Onchain Ecosystem Growth
    The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.
    Impact Areas Decentralized Exchanges (DEXs), Decentralized Finance (DeFi), Prediction Markets
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • One-Click Trip Booking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Online travel agencies
    • Social Media Marketing
    • Travel planning
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

    Expedia: Unpack 25, the trends...
    One-Click Trip Booking
    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
    Impact Areas Online travel agencies, Social Media Marketing, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Open Innovation & Collaboration
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Business Development
    • Knowledge Sharing
    • Startup Ecosystem
    • Business & Commerce
    • Emerging Technology

    Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.

    EY: 10 tendencias emprendimiento 2025
    Open Innovation & Collaboration
    Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.
    Impact Areas Business Development, Knowledge Sharing, Startup Ecosystem
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology
  • Open Mobile Ecosystems
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • App Stores
    • Mobile Game Development
    • Mobile Gaming
    • Business & Commerce
    • Digital Platforms
    • Government & Politics

    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.

    Newzoo: Global Games Market Report
    Open Mobile Ecosystems
    Mobile app ecosystems are becoming more open due to regulatory changes, allowing for alternative app marketplaces and payment methods.
    Impact Areas App Stores, Mobile Game Development, Mobile Gaming
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Government & Politics
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