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Trends Subcategories Business Strategy

Your trends

Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Product-Led Growth Decline
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Marketing
    • Product Development
    • Sales
    • Business & Commerce
    • Emerging Technology

    Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.

    Forrester: Predictions 2025 B2B sales
    Product-Led Growth Decline
    Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Marketing, Product Development, Sales
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Real Estate Reimagination
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Housing Market
    • Urban planning
    • Business & Commerce
    • Global Challenges
    • The Home

    Residential real estate values are expected to rise, while co-living and multi-use spaces are gaining traction as innovative housing solutions.

    AstroTwins: 2025 trends report
    Real Estate Reimagination
    Residential real estate values are expected to rise, while co-living and multi-use spaces are gaining traction as innovative housing solutions.
    • Business & Commerce
    • Global Challenges
    • The Home
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Community Development, Housing Market, Urban planning
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, The Home
  • Real-Time Data Deficiency
    • AI-Driven Transformation
    • Campaign Optimization
    • Market Research
    • Performance Measurement
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively.

    Statista: 2025 Marketer's Guide to...
    Real-Time Data Deficiency
    Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively.
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Campaign Optimization, Market Research, Performance Measurement
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Remote Work and Flexibility
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Human resources
    • Management
    • Real estate
    • Technology
    • Business & Commerce
    • Lifestyle
    • The Workplace

    Remote work is becoming a permanent fixture, with flexibility as a key demand for professionals.

    Abstrato Ventures: Macrotendencias 2024 2025
    Remote Work and Flexibility
    Remote work is becoming a permanent fixture, with flexibility as a key demand for professionals.
    • Business & Commerce
    • Lifestyle
    • The Workplace
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    Impact Areas Human resources, Management, Real estate, Technology
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Lifestyle, The Workplace
  • Resistance to AI Change
    • AI-Driven Transformation
    • Change Management
    • Organizational Culture
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    Resistance to change, particularly among smaller companies and leadership, hinders AI adoption.

    Statista: 2025 Marketer's Guide to...
    Resistance to AI Change
    Resistance to change, particularly among smaller companies and leadership, hinders AI adoption.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Change Management, Organizational Culture, Technology Adoption
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Resurgence of Local News
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Civic Engagement
    • Digital Media
    • Journalism
    • Local Communities
    • Business & Commerce
    • Media & Information

    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.

    Ipsos: What the future news
    Resurgence of Local News
    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
    • Business & Commerce
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Civic Engagement, Digital Media, Journalism, Local Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Resurgence of Traditional Channels
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content Marketing
    • Event Marketing
    • Brands & Advertising
    • Business & Commerce

    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.

    B2B Group: B2b media in...
    Resurgence of Traditional Channels
    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
    • Brands & Advertising
    • Business & Commerce
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Advertising, Content Marketing, Event Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • Retail Media Network Expansion
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.

    Publicis Sapient: Guide to Next...
    Retail Media Network Expansion
    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • AI-Driven Transformation
    • The Power of Community and Connection
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
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