current
Resistance to AI Change
Resistance to change, particularly among smaller companies and leadership, hinders AI adoption.
Themes
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
A significant barrier to AI implementation is resistance to change, cited by 45% of marketers. This resistance is even more pronounced in smaller companies, reaching 71%. "Resistance to change is a major hurdle in AI adoption, with 45% of marketers citing it as a barrier to AI implementation—a figure that jumps to 71% in smaller companies." This reluctance stems from various factors, including concerns about cost, complexity, and the perceived need for new skills. Interestingly, enthusiasm for AI is highest among mid-level professionals (57% rating it as "very helpful") and dips at the VP level (49%), likely due to cost concerns. This disconnect between leadership and on-the-ground teams further complicates broader AI adoption.
Context Signals
Correlation between company size and resistance to AI adoption
Varying levels of enthusiasm for AI across different seniority levels
Cost concerns as a major factor in resistance to change
Edge
Targeted training and education programs could address resistance by showcasing AI's benefits and demystifying its complexities.
Gamified AI adoption strategies could incentivize employees and foster a more positive attitude towards change.
Developing user-friendly AI tools with intuitive interfaces could lower the barrier to entry and encourage wider adoption.
