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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Open NFC Fuels Wallet Competition
    • The Blurring of Physical and Digital Realities
    • Banking
    • Digital Wallets
    • Mobile Payments
    • Retail
    • Business & Commerce
    • Emerging Technology

    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.

    Juniper: Top 10 fintech payments...
    Open NFC Fuels Wallet Competition
    Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
    Impact Areas Banking, Digital Wallets, Mobile Payments, Retail
    Themes The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Open-Source vs. Closed LLMs
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • LLMs
    • Open Source
    • Software Development
    • Business & Commerce
    • Emerging Technology

    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.

    CB Insights: Tech trends 2025
    Open-Source vs. Closed LLMs
    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
    Impact Areas AI, LLMs, Open Source, Software Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • People Platform Ecosystem
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • HR departments
    • Talent Acquisition
    • Workforce Management
    • Business & Commerce
    • The Workplace

    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.

    Mercer: HR trends for 2025
    People Platform Ecosystem
    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
    Impact Areas HR departments, Talent Acquisition, Workforce Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Personalized Customization Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food and beverage
    • Healthcare
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Demand for personalized products and services continues to grow, driven by AI and 3D printing.

    Abstrato Ventures: Macrotendencias 2024 2025
    Personalized Customization Demand
    Demand for personalized products and services continues to grow, driven by AI and 3D printing.
    Impact Areas Food and beverage, Healthcare, Manufacturing, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Plant-Based Reimagination
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Products
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.

    Nourish: 2025 food agriculture trend...
    Plant-Based Reimagination
    The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
    Impact Areas Consumer Products, Food & Beverage, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Positive Friction
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer service
    • Lifestyle
    • Retail
    • Technology
    • Business & Commerce
    • Consumer Attitudes

    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.

    Foresight Factory: Trending 2025
    Positive Friction
    Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
    Impact Areas Customer service, Lifestyle, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes
  • Pragmatic AI ROI Focus
    • AI-Driven Transformation
    • AI Investment
    • Business Strategy
    • Financial Planning
    • Business & Commerce
    • Emerging Technology

    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.

    Forrester: Predictions 2025 tech security
    Pragmatic AI ROI Focus
    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
    Impact Areas AI Investment, Business Strategy, Financial Planning
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Premature AI ROI Scaling Back
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Strategy
    • Finance
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.

    Forrester: Predictions 2025 B2B sales
    Premature AI ROI Scaling Back
    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
    Impact Areas Business Strategy, Finance, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Privacy and Personalization Paradox
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Data Analytics
    • E-commerce
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Data & Privacy

    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.

    Qualtrics: 2025 Consumer Trends Report
    Privacy and Personalization Paradox
    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
    Impact Areas Data Analytics, E-commerce, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Data & Privacy
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