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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Durability as New Luxury
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Marketing
    • Product Design
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.

    Red Antler: 2025 State of...
    Durability as New Luxury
    In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
    Impact Areas Consumer Behavior, Marketing, Product Design, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Digital-First B2B Buying
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Marketing
    • Customer Experience
    • Sales
    • Business & Commerce
    • Digital Platforms

    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.

    B2B Group: B2B media in...
    Digital-First B2B Buying
    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
    Impact Areas B2B Marketing, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Digital Services Drive Revenue
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Automotive
    • Customer service
    • Software
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.

    Publicis Sapient: Guide to next...
    Digital Services Drive Revenue
    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
    Impact Areas Automotive, Customer service, Software
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Digital Luxury Path to Purchase
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Digital Marketing
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

    Ipsos: Snapchat exploring trends in...
    Digital Luxury Path to Purchase
    The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.
    Impact Areas Digital Marketing, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Digital Fundraising Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Online giving
    • Business & Commerce
    • Digital Platforms
    • Finance & Money

    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.

    HubSpot: Nonprofit marketing and fundraising...
    Digital Fundraising Growth
    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
    Impact Areas Donor engagement, Fundraising, Online giving
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Finance & Money
  • Digital Fatigue Impacts Streaming
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • OTT Advertising
    • Video Streaming
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment

    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.

    Sensor Tower: State of mobile...
    Digital Fatigue Impacts Streaming
    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
    Impact Areas Entertainment, OTT Advertising, Video Streaming
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Entertainment
  • Digital B2B Sales Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Sales
    • Business & Commerce
    • Digital Platforms

    Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.

    Forrester: Predictions 2025 B2B sales
    Digital B2B Sales Growth
    Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
    Impact Areas Customer Experience, E-commerce, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Deepening Creator Partnerships
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.

    Audacy: Share of audio trends
    Deepening Creator Partnerships
    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
    Impact Areas Brand Partnerships, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Declining Competitive Advantage
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All industries
    • Business Strategy
    • Innovation
    • Business & Commerce
    • Emerging Technology

    Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.

    Interbrand: Best Global Brands Report
    Declining Competitive Advantage
    Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
    Impact Areas All industries, Business Strategy, Innovation
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Declining Brand Loyalty
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Loyalty Programs
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.

    Forrester: Predictions 2025 B2C CX
    Declining Brand Loyalty
    Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
    Impact Areas Brand strategy, Consumer Behavior, Loyalty Programs
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
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