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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Evolving B2B Events
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Engagement
    • Event Marketing
    • Lead Generation
    • Business & Commerce
    • Digital Platforms

    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

    B2B Group: B2b media in...
    Evolving B2B Events
    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
    Impact Areas Customer Engagement, Event Marketing, Lead Generation
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Event Tourism Boom
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Destinations
    • Events industry
    • Hospitality sector
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.

    Lemongrass: Travel trend report 2025
    Event Tourism Boom
    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
    Impact Areas Destinations, Events industry, Hospitality sector
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Enterprise Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality
    • Enterprise Technology
    • Spatial Computing
    • Virtual Reality
    • Business & Commerce
    • Emerging Technology

    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.

    CB Insights: Tech trends 2025
    Enterprise Spatial Computing
    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.
    Impact Areas Augmented Reality, Enterprise Technology, Spatial Computing, Virtual Reality
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Enhanced Customer Value
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Sports
    • Streaming Services
    • Telecommunications
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

    Publicis Sapient: Guide to next...
    Enhanced Customer Value
    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
    Impact Areas Sports, Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Emotional Product Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.

    House Captain: StratTape Vol. 2
    Emotional Product Value
    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
    Impact Areas Consumer Behavior, Fashion, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Emerging Source Market Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Airlines
    • Destination marketing
    • Hospitality
    • Tourism
    • Business & Commerce
    • Travel & Tourism

    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.

    Google: NextGen travelers and destinations
    Emerging Source Market Growth
    Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
    Impact Areas Airlines, Destination marketing, Hospitality, Tourism
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Travel & Tourism
  • Elevated Non-Alcoholic Beverages
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • bars
    • beverage industry
    • Consumer Behavior
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.

    Resy: Retrospective 2024
    Elevated Non-Alcoholic Beverages
    Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
    Impact Areas bars, beverage industry, Consumer Behavior, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Elevated At-Home Dining
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food & Beverage
    • Grocery Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.

    Nourish: 2025 food agriculture trend...
    Elevated At-Home Dining
    With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal…
    Impact Areas Food & Beverage, Grocery Retail, Restaurants
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • E-commerce and Omnichannel
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Retail
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.

    Infosys: CPG industry outlook
    E-commerce and Omnichannel
    E-commerce continues its rapid growth, forcing CPG companies to strengthen their digital capabilities and embrace omnichannel strategies.
    Impact Areas Customer Experience, Marketing, Retail, Supply chain
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Dynamic Strategic Planning
    • AI-Driven Transformation
    • All industries
    • Business & Commerce
    • Emerging Technology

    AI enables dynamic and adaptive strategic planning, allowing businesses to respond to rapidly changing market conditions and maintain a perpetual growth engine.

    Accenture: Navigating the great value...
    Dynamic Strategic Planning
    AI enables dynamic and adaptive strategic planning, allowing businesses to respond to rapidly changing market conditions and maintain a perpetual growth engine.
    Impact Areas All industries
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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