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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Influencers Drive Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Community Building
    • Player Acquisition
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

    Softswiss: iGaming Trends 2025
    Influencers Drive Trust
    Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
    Impact Areas Brand awareness, Community Building, Player Acquisition
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Intense Market Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Customer service
    • Product Development
    • Supply Chain Management
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.

    ECIIA: Asia Pacific risk in...
    Intense Market Competition
    Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
    Impact Areas Business Models, Customer service, Product Development, Supply Chain Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Intensified Competition
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cloud Computing
    • Media and Entertainment
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Telecoms face increasing competition from cloud providers, OTT platforms, and other technology companies, requiring strategic partnerships and innovative service offerings.

    Infosys: Telecom industry outlook
    Intensified Competition
    Telecoms face increasing competition from cloud providers, OTT platforms, and other technology companies, requiring strategic partnerships and innovative service offerings.
    Impact Areas Cloud Computing, Media and Entertainment, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Intentional Consumption Rise
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • CPG
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.

    Nielsen: Guide to 2025 mid-year...
    Intentional Consumption Rise
    Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
    Impact Areas CPG, E-commerce, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Intentional Intersections
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Business Strategy
    • Cross-industry collaborations
    • Technology integration
    • Business & Commerce
    • Emerging Technology

    Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth.

    Deloitte: Tech trends 2025
    Intentional Intersections
    Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth.
    Impact Areas Business Strategy, Cross-industry collaborations, Technology integration
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • ISV Dominance in SMBs
    • AI-Driven Transformation
    • Payments
    • Small Business
    • Software
    • Business & Commerce
    • Emerging Technology

    Small and midsize businesses (SMBs) are increasingly adopting Integrated Software Vendors (ISVs) for streamlined operations and pre-integrated payment solutions.

    Deloitte: Shaping the future of...
    ISV Dominance in SMBs
    Small and midsize businesses (SMBs) are increasingly adopting Integrated Software Vendors (ISVs) for streamlined operations and pre-integrated payment solutions.
    Impact Areas Payments, Small Business, Software
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Layer-2 Scaling Solutions
    • AI-Driven Transformation
    • Blockchain Scalability
    • Transaction Costs
    • User Experience
    • Business & Commerce
    • Emerging Technology

    Layer-2 solutions are playing a crucial role in scaling blockchain networks, particularly Ethereum, by enabling faster and cheaper transactions.

    Coinbase: 2025 crypto market outlook
    Layer-2 Scaling Solutions
    Layer-2 solutions are playing a crucial role in scaling blockchain networks, particularly Ethereum, by enabling faster and cheaper transactions.
    Impact Areas Blockchain Scalability, Transaction Costs, User Experience
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Life Insurance Seeks Relevance
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Life Insurance
    • Retirement Planning
    • Wealth Management
    • Business & Commerce
    • Finance & Money

    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.

    McKinsey: Global insurance report 2025
    Life Insurance Seeks Relevance
    The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
    Impact Areas Life Insurance, Retirement Planning, Wealth Management
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • LLM Explainability Focus
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • Explainable AI
    • LLMs
    • Trust and Safety
    • Business & Commerce
    • Emerging Technology

    Researchers and developers are prioritizing LLM explainability to address the "black box" problem and build trust.

    CB Insights: Tech trends 2025
    LLM Explainability Focus
    Researchers and developers are prioritizing LLM explainability to address the "black box" problem and build trust.
    Impact Areas AI, Explainable AI, LLMs, Trust and Safety
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
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