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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Gen Z Drives Dupe Adoption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer goods
    • Marketing
    • Retail
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

    eMarketer: The trends driving 'dupe'...
    Gen Z Drives Dupe Adoption
    Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
    Impact Areas Consumer goods, Marketing, Retail, Social Media
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Gen Z Embraces AI Tools
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Education
    • Employment
    • Technology
    • Business & Commerce
    • Emerging Technology
    • Lifestyle

    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

    PION: Youth trends report 2024
    Gen Z Embraces AI Tools
    Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
    Impact Areas Education, Employment, Technology
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Lifestyle
  • Gen Z Reshapes Loyalty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Experience
    • Loyalty Programs
    • Travel marketing
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

    Publicis Sapient: Guide to Next...
    Gen Z Reshapes Loyalty
    Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
    Impact Areas Customer Experience, Loyalty Programs, Travel marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Generative AI Dominates
    • AI-Driven Transformation
    • Content creation
    • Innovation
    • Product Development
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.

    S&P Global: Trends in AI
    Generative AI Dominates
    Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.
    Impact Areas Content creation, Innovation, Product Development, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Generative AI Transforming Search
    • AI-Driven Transformation
    • Content Discovery
    • Digital Publishing
    • Search Engines
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.

    Activate Consulting: Technology and media...
    Generative AI Transforming Search
    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.
    Impact Areas Content Discovery, Digital Publishing, Search Engines
    Themes AI-Driven Transformation
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Global Ad Spend Rebound
    • Navigating Global Uncertainty
    • Advertising
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce

    Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.

    Nielsen: Ad Intel Q4 International...
    Global Ad Spend Rebound
    Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
    Impact Areas Advertising, Marketing, Media
    Themes Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce
  • GLP-1 Lifestyle Impact
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Health and Wellness
    • Pharmaceutical
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.

    Nielsen: Guide to 2025 mid-year...
    GLP-1 Lifestyle Impact
    The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.
    Impact Areas Food and beverage, Health and Wellness, Pharmaceutical
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Health and Wellness Expansion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Healthcare
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.

    Publicis Sapient: Guide to Next...
    Health and Wellness Expansion
    The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
    Impact Areas Beauty, Healthcare, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Health and Wellness Focus
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • fitness
    • Food and beverage
    • Nutrition
    • Personal Care
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.

    Infosys: CPG industry outlook
    Health and Wellness Focus
    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.
    Impact Areas fitness, Food and beverage, Nutrition, Personal Care
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Heritage-Inspired Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Commercial Interior Design
    • Craft and Artisan Industries
    • Residential Interior Design
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

    Sherwin Williams: Colormix 2025 lookbook
    Heritage-Inspired Design
    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
    Impact Areas Commercial Interior Design, Craft and Artisan Industries, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Culture
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