QR Collabs

Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.

This trend originates from the report:

TREND HUNTER - Trend Report 2071

Brands collab with artists to create visual interest via QR codes. QR codes on packaging that lead to games or product information have become popular, and brands across industries are now collaborating with popular and emerging artists in order to create more visually interesting, interactive campaigns that can be observed once QR labels are scanned. Because of social media use, the average consumer spends a lot of time interacting with brands.

In order to pique consumer interest, businesses are having to prioritize new digital experiences that are able to target consumers who take interest in novelty and the creative arts..