Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
This trend originates from the report:
TREND HUNTER - Trend Report 2071
In order to pique consumer interest, businesses are having to prioritize new digital experiences that are able to target consumers who take interest in novelty and the creative arts..