Privacy Browser Boom

Increasing concern for online privacy has led to the rise of privacy-focused browsers and extensions, as consumers demand control over their personal data and the companies it is shared with.

This trend originates from the report:

TREND HUNTER - Trend Report 2026

More browsers and browser extensions are prioritizing privacy. As consumers and governments turn their attention to online privacy issues like data-sharing with companies, browsers and browser extensions are popping up that help ensure consumers' data stays private. With so much of consumers' professional, social, and/or recreational lives taking place online, data privacy issues are becoming more important to the average person.

People are now becoming more concerned with how their data is used and the companies their information is being sold to–and are increasingly turning to tools that help enable their privacy online..