Price & Convenience

Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering ready-to-eat meals for in-store or delivery.

Brands should consider this an opportunity to provide value to their customers in the form of a convenient and cost-effective experience across all channels. Retailers should continue to provide value to consumers who shop your brand via pricing and promotions as well as experiential opportunities. Grocery stores can appeal to parents looking for convenience by promoting ready-to-eat and freshly prepared meal options available in-store or for delivery.

In healthcare, says Maurer, the increased competition due to provider, nurse and hygienist shortages will make convenience, customer service and easy access to health clinics essential. Grocery stores can appeal to parents looking for convenience by promoting ready-to-eat and freshly prepared meal options available in-store or for delivery..

Price & Convenience

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