It’s totally in to be Ethical

It’s totally in to be Ethical. Ethical brands are statistically more profitable. It’s time to get involved.

According to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don’t value ethics. Plus, companies on Ethisphere’s list of World’s Most Ethical Companies consistently outperform correlative companies, by around 7%. From sustainability to inclusivity, building your business on ethical foundations is key to improving a brand’s relationships with customers, employees, and business partners.

And this doesn’t stop at profits. Employees tend to remain loyal to, and perform more effectively for a company with a high standard of ethics. Brands that implement these principles across their digital strategy will likely reap the rewards in 2023.

Meanwhile, Capgemini reported that 77% of consumer products and retail organizations found that sustainability leads to increases in customer loyalty..