Augmented Bottles

Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.

This trend originates from the report:

TREND HUNTER - Trend Report 2072

Augmented reality scans on beverage bottles and packaging offer musical experiences. Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products. Interactive product experiences are intriguing for customers for their ability to offer something new, and they often create lasting impressions on consumers.

These experiences are especially appealing when they're seamlessly integrated into the purchase journey or the product itself--preventing consumers from having to go out of their way to engage with the brands in question..