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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Asia Travel Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Airlines
    • Destinations
    • Hospitality
    • Business & Commerce
    • Culture
    • Travel & Tourism

    Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.

    Amadeus: Globetrender travel trends 2025
    Asia Travel Resurgence
    Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
    Impact Areas Airlines, Destinations, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Travel & Tourism
  • Art with Intent: Purpose-Driven Art
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Corporate Social Responsibility
    • Education
    • Social Activism
    • Culture
    • Media & Information

    Art is being used to address social issues, promote inclusivity, and drive positive change.

    The Drawing Arm: Trend report...
    Art with Intent: Purpose-Driven Art
    Art is being used to address social issues, promote inclusivity, and drive positive change.
    Impact Areas Community Development, Corporate Social Responsibility, Education, Social Activism
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Media & Information
  • Anime’s Mainstream Ascent
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Entertainment
    • Media
    • Consumer Attitudes
    • Culture
    • Entertainment

    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.

    House Captain: StratTape Vol. 2
    Anime’s Mainstream Ascent
    Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
    Impact Areas Branding, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Entertainment
  • Always-On Brand Companionship
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Community Management
    • Customer Loyalty
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

    TikTok: What's Next 2025 Trend...
    Always-On Brand Companionship
    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
    Impact Areas Brand Building, Community Management, Customer Loyalty
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Algorithms and Blues
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.

    Dentsu Creative: Trends 2025 fragment...
    Algorithms and Blues
    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • AI-Powered Creative Empowerment
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Innovation
    • Marketing
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI tools are democratizing creativity, enabling brands and users to generate innovative content more easily.

    TikTok: What's Next 2025 Trend...
    AI-Powered Creative Empowerment
    AI tools are democratizing creativity, enabling brands and users to generate innovative content more easily.
    Impact Areas Content creation, Innovation, Marketing
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Emerging Technology
  • Agritourism Evolution
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Agriculture
    • Sustainable food systems
    • Tourism industry
    • Food & Drink
    • Global Challenges
    • Travel & Tourism

    Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.

    Lemongrass: Travel trend report 2025
    Agritourism Evolution
    Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
    Impact Areas Agriculture, Sustainable food systems, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Food & Drink, Global Challenges, Travel & Tourism
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Age of Lore
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.

    Horizon Media: Top trends 2025
    Age of Lore
    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
    Impact Areas Entertainment, Marketing, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
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