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Trends Themes The Power of Community and Connection

Your trends

The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Video Content Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content creation
    • Platform Selection
    • Social Media Strategy
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

    Creator IQ: The state of...
    Video Content Dominance
    Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
    Impact Areas Content creation, Platform Selection, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Video Podcasts Ascend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media
    • News
    • Politics
    • Culture
    • Digital Platforms
    • Media & Information

    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

    YouTube: Global trends report
    Video Podcasts Ascend
    Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.
    Impact Areas Media, News, Politics
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Viewer-Driven Content Curation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content Discovery
    • Streaming platforms
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Viewers actively curate their own media experiences, leading to increased engagement and ownership.

    YouTube: Why we watch 2.0...
    Viewer-Driven Content Curation
    Viewers actively curate their own media experiences, leading to increased engagement and ownership.
    Impact Areas Advertising, Content Discovery, Streaming platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Vigilante Vibes
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture
    • Government & Politics

    Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.

    Foresight Factory: Trending 2025
    Vigilante Vibes
    Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Government & Politics
  • Warm, Intimate Moods
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Branding
    • Filmmaking
    • Photography
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.

    Stocksy: Visual Insights Report 2025
    Warm, Intimate Moods
    A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
    Impact Areas Advertising, Branding, Filmmaking, Photography
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Wellbeing Burnout Epidemic
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Healthcare Systems
    • Mental Health Services
    • Workplace Productivity
    • Consumer Attitudes
    • Health & Wellness
    • The Workplace

    The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.

    Lululemon: Global wellbeing report
    Wellbeing Burnout Epidemic
    The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.
    Impact Areas Healthcare Systems, Mental Health Services, Workplace Productivity
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Health & Wellness, The Workplace
  • Wellbeing Pressure Paradox
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Fitness Industry
    • Mental Health
    • Social Media
    • Workplace Culture
    • Consumer Attitudes
    • Culture
    • Health & Wellness

    Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.

    Lululemon: Global wellbeing report
    Wellbeing Pressure Paradox
    Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
    Impact Areas Fitness Industry, Mental Health, Social Media, Workplace Culture
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Health & Wellness
  • Wellness and Self-Care
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty
    • Health and Wellness
    • Personal Care
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.

    John Lewis: Shop Live Look...
    Wellness and Self-Care
    Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.
    Impact Areas Beauty, Health and Wellness, Personal Care
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • WhatsApp Commerce
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Communication
    • Customer service
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

    Meta: MX Plan & Go...
    WhatsApp Commerce
    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
    Impact Areas Communication, Customer service, E-commerce, Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
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