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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Authenticity and Relatability
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.

    Instagram: Performance playbook
    Authenticity and Relatability
    Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.
    Impact Areas Branding, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Authenticity and Community
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Consumer Behavior
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly valuing authenticity and seeking deeper connections with brands through community engagement and co-creation.

    Smallworld: How brands win in...
    Authenticity and Community
    Consumers are increasingly valuing authenticity and seeking deeper connections with brands through community engagement and co-creation.
    Impact Areas Brand Building, Consumer Behavior, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Authentic Lo-Fi Aesthetics
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Design
    • Filmmaking
    • Photography
    • Culture
    • Digital Platforms
    • Media & Information

    A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

    Stocksy: Visual Insights Report 2025
    Authentic Lo-Fi Aesthetics
    A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.
    Impact Areas Advertising, Design, Filmmaking, Photography
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Authentic Influencer Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Engagement
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.

    Aeroplane 2025: Branding trends report
    Authentic Influencer Marketing
    Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
    Impact Areas Brand Building, Consumer Engagement, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

    Meta: BR plan & go...
    Authentic Brand Connections
    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
    Impact Areas Branding, Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Influencer marketing
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.

    Meta: MX Plan & Go...
    Authentic Brand Connections
    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
    Impact Areas Branding, Influencer marketing, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Audio Consumption Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Audiobooks
    • Music
    • Podcasts
    • Emerging Technology
    • Entertainment
    • Finance & Money

    Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.

    Activate Consulting: Technology and media...
    Audio Consumption Diversification
    Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
    Impact Areas Audiobooks, Music, Podcasts
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Emerging Technology, Entertainment, Finance & Money
  • Audience-Led Brand Education
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Customer Engagement
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.

    Ok Cool: Gatekeeping information is...
    Audience-Led Brand Education
    Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
    Impact Areas Brand strategy, Customer Engagement, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Audience Saturation & Fatigue
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Consumer Behavior
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.

    Kolsquare: Trends report 2025
    Audience Saturation & Fatigue
    Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
    Impact Areas Advertising, Consumer Behavior, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Athletes as Style Icons
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand endorsements
    • Diversity and Inclusion
    • Sports and fashion integration
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.

    Karla Otto: SS25 womenswear roundup
    Athletes as Style Icons
    Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
    Impact Areas Brand endorsements, Diversity and Inclusion, Sports and fashion integration
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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