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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Empathy for Men
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Gender Equality
    • Mental Health
    • Social Support
    • Brands & Advertising
    • Culture
    • Health & Wellness

    A new wave of empathy is emerging towards men's issues and the unique challenges they face.

    Horizon Media: Top trends 2025
    Empathy for Men
    A new wave of empathy is emerging towards men's issues and the unique challenges they face.
    Impact Areas Gender Equality, Mental Health, Social Support
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Health & Wellness
  • Emotional Product Value
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fashion
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.

    House Captain: StratTape Vol. 2
    Emotional Product Value
    Consumers are prioritizing emotional connection and heritage over fleeting trends, seeking products that resonate with their core identities and offer lasting value.
    Impact Areas Consumer Behavior, Fashion, Retail
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Emotional Audio Advertising
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Audio Content Creation
    • Consumer Behavior
    • Brands & Advertising
    • Consumer Attitudes

    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.

    Audacy: Share of audio trends
    Emotional Audio Advertising
    Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
    Impact Areas Advertising, Audio Content Creation, Consumer Behavior
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
  • Emerging Asia Regional Connectivity
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Asian Currencies
    • Asian Equities
    • Global Trade
    • Business & Commerce
    • Finance & Money

    Emerging Asian economies are experiencing robust growth, driven by their IT supply chain dominance and increasing regional trade ties.

    Amundi: Investment outlook 2025
    Emerging Asia Regional Connectivity
    Emerging Asian economies are experiencing robust growth, driven by their IT supply chain dominance and increasing regional trade ties.
    Impact Areas Asian Currencies, Asian Equities, Global Trade
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Finance & Money
  • Embracing New Horizons
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Interior Design
    • Lifestyle
    • Real estate
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.

    Nordsjo: Paint Colour Trends 2025
    Embracing New Horizons
    Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
    Impact Areas Interior Design, Lifestyle, Real estate, Travel
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Embracing Generational Legacy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Family Dynamics
    • Hospitality
    • Travel
    • Workplace
    • Family
    • Travel & Tourism

    Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.

    Accor: The new quality of...
    Embracing Generational Legacy
    Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
    Impact Areas Family Dynamics, Hospitality, Travel, Workplace
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Family, Travel & Tourism
  • Embedded HR Professionals
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • HR Business Partnering
    • Organizational Effectiveness
    • Strategic Workforce Planning
    • Business & Commerce
    • The Workplace

    HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.

    AIHR: HR trends report 2025
    Embedded HR Professionals
    HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
    Impact Areas HR Business Partnering, Organizational Effectiveness, Strategic Workforce Planning
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Elevating the Everyday: Relatable Stories
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Audience Engagement
    • Brand Storytelling
    • Filmmaking
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.

    D&AD: Trend report
    Elevating the Everyday: Relatable Stories
    Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
    Impact Areas Advertising, Audience Engagement, Brand Storytelling, Filmmaking
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Digital Media Growth
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Media
    • Western Europe
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

    Nielsen: Ad Intel Q4 International...
    Digital Media Growth
    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
    Impact Areas Advertising, Media, Western Europe
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
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