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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Deepening Creator Partnerships
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.

    Audacy: Share of audio trends
    Deepening Creator Partnerships
    Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
    Impact Areas Brand Partnerships, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Decreased Communication
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Accountability
    • Stakeholder Relationships
    • Transparency
    • Business & Commerce
    • Media & Information

    Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.

    McKinsey: Family philanthropy trends 2025:...
    Decreased Communication
    Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
    Impact Areas Accountability, Stakeholder Relationships, Transparency
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Declining Well-being Indicators
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Mental Health
    • Public Health
    • Social Cohesion
    • Culture
    • Health & Wellness

    Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.

    OECD: How's Life 2024
    Declining Well-being Indicators
    Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
    Impact Areas Mental Health, Public Health, Social Cohesion
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Culture, Health & Wellness
  • Declining Trust in Online Benefits
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Digital Literacy
    • Mental Wellbeing
    • Social Interactions
    • Consumer Attitudes
    • Digital Platforms

    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

    OFCOM: Online nation 2024
    Declining Trust in Online Benefits
    While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
    Impact Areas Digital Literacy, Mental Wellbeing, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Declining Operational Grants
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Financial Health of Nonprofits
    • Grantmaking Effectiveness
    • Nonprofit Sustainability
    • Business & Commerce
    • Finance & Money

    Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.

    Family Philanthropy: Trends 2025 results...
    Declining Operational Grants
    Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
    Impact Areas Financial Health of Nonprofits, Grantmaking Effectiveness, Nonprofit Sustainability
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Finance & Money
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Declining Attention Spans
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Education
    • Mental Health
    • Workplace Productivity
    • Consumer Attitudes
    • Media & Information
    • The Workplace

    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.

    Juan Isaza: Tendencias 2025
    Declining Attention Spans
    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
    Impact Areas Content creation, Education, Mental Health, Workplace Productivity
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Consumer Attitudes, Media & Information, The Workplace
  • Decline of Traditional Media
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Digital Marketing
    • Media
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.

    Smallworld: How brands win in...
    Decline of Traditional Media
    Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
    Impact Areas Advertising, Digital Marketing, Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Decentralized Physical Infrastructure
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Infrastructure
    • Resource Allocation
    • Telecommunications
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.

    Coinbase: 2025 crypto market outlook
    Decentralized Physical Infrastructure
    Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
    Impact Areas Infrastructure, Resource Allocation, Telecommunications
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • De-Influencing Rise
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Influencer marketing
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

    McKinsey: Intersect 2025: The future...
    De-Influencing Rise
    Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
    Impact Areas Advertising, E-commerce, Influencer marketing, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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