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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Curiouser and Curiouser
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • International Relations
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.

    Dentsu Creative: Trends 2025 fragment...
    Curiouser and Curiouser
    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.
    Impact Areas Entertainment, International Relations, Marketing, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Curators Replace Influencers
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Content Consumption
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

    TheNetworkOne: Social media marketing trends...
    Curators Replace Influencers
    Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.
    Impact Areas Brand Partnerships, Content Consumption, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Culture-Driven Reach
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand strategy
    • Marketing Campaign Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.

    Jack Morton: 5 cultural truths...
    Culture-Driven Reach
    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
    Impact Areas Audience Engagement, Brand strategy, Marketing Campaign Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Cultural Protagonist Casting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand image
    • Cultural relevance
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

    Karla Otto: SS25 womenswear roundup
    Cultural Protagonist Casting
    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
    Impact Areas Brand image, Cultural relevance, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Culinary Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Local economies
    • Restaurants
    • Tourism
    • Travel planning
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.

    Resy: Retrospective 2024
    Culinary Travel Experiences
    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.
    Impact Areas Local economies, Restaurants, Tourism, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
  • Cross-Platform PC Growth
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Console Gaming
    • Game Development
    • PC Gaming
    • Business & Commerce
    • Entertainment

    Cross-platform releases are becoming more common, significantly benefiting PC gaming.

    Newzoo: Global Games Market Report
    Cross-Platform PC Growth
    Cross-platform releases are becoming more common, significantly benefiting PC gaming.
    Impact Areas Console Gaming, Game Development, PC Gaming
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Cross-Industry Collaborations
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Cross-sector integration
    • Marketing reach
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.

    Karla Otto: SS25 womenswear roundup
    Cross-Industry Collaborations
    Brands across various sectors are leveraging fashion month to reach new audiences and enhance cultural relevance through strategic partnerships.
    Impact Areas Brand Partnerships, Cross-sector integration, Marketing reach
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Cross-Generational Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

    Artlist: Trend report 2025
    Cross-Generational Content
    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
  • CRM for Donor Management
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Donor relations
    • Fundraising
    • Volunteer management
    • Business & Commerce
    • Data & Privacy

    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

    HubSpot: Nonprofit marketing and fundraising...
    CRM for Donor Management
    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
    Impact Areas Donor relations, Fundraising, Volunteer management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy
  • Creators as Cultural Catalysts
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.

    Digital Voices: The State of...
    Creators as Cultural Catalysts
    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
    Impact Areas Consumer Behavior, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
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