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Trends Themes The Power of Community and Connection

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The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Evolving Family Structures
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Law
    • Senior Care
    • Social Norms
    • Culture
    • Family

    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.

    AstroTwins: 2025 trends report
    Evolving Family Structures
    Traditional family structures are being challenged, with co-living arrangements for seniors, legal recognition of diverse families, and the rise of non-nuclear family structures gaining traction.
    Impact Areas Family Law, Senior Care, Social Norms
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
  • Evolving Consumer Purchase Path
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Television
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

    DISQO: Consumer trends 2025 report
    Evolving Consumer Purchase Path
    The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
    Impact Areas Advertising, Marketing, Social Media, Television
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Event Tourism Boom
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Destinations
    • Events industry
    • Hospitality sector
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.

    Lemongrass: Travel trend report 2025
    Event Tourism Boom
    Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
    Impact Areas Destinations, Events industry, Hospitality sector
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Escape the Algorithm
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • E-commerce
    • Entertainment
    • Social Media
    • Travel
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.

    Foresight Factory: Trending 2025
    Escape the Algorithm
    Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
    Impact Areas E-commerce, Entertainment, Social Media, Travel
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Entrepreneurial Globalization
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Cross-border Collaboration
    • International Trade
    • Market Expansion
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.

    EY: 10 tendencias emprendimiento 2025
    Entrepreneurial Globalization
    Digitalization is facilitating cross-border collaboration and expansion for entrepreneurs, enabling them to reach global markets.
    Impact Areas Cross-border Collaboration, International Trade, Market Expansion
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Entertainment and Escapism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

    TheNetworkOne: Social media marketing trends...
    Entertainment and Escapism
    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
    Impact Areas Brand Messaging, Content creation, Influencer marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Enhanced Hydration 2.0
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beverages
    • Consumer Products
    • Wellness
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.

    Nourish: 2025 food agriculture trend...
    Enhanced Hydration 2.0
    Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
    Impact Areas Beverages, Consumer Products, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Enhanced Customer Value
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Sports
    • Streaming Services
    • Telecommunications
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

    Publicis Sapient: Guide to next...
    Enhanced Customer Value
    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
    Impact Areas Sports, Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Employee-Led Change
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Change Management
    • Employee engagement
    • Leadership
    • Organizational Culture
    • Business & Commerce
    • Health & Wellness
    • The Workplace

    Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation.

    Publicis Sapient: Guide to Next...
    Employee-Led Change
    Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation.
    Impact Areas Change Management, Employee engagement, Leadership, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Health & Wellness, The Workplace
  • Employee Engagement 2.0
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Employee Experience
    • Organizational Culture
    • Performance Management
    • Business & Commerce
    • The Workplace

    Traditional engagement strategies have failed to move the needle, necessitating a back-to-basics approach focused on meaningful feedback and balanced roles.

    AIHR: HR trends report 2025
    Employee Engagement 2.0
    Traditional engagement strategies have failed to move the needle, necessitating a back-to-basics approach focused on meaningful feedback and balanced roles.
    Impact Areas Employee Experience, Organizational Culture, Performance Management
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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