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Trends Themes The Power of Community and Connection

Your trends

The Power of Community and Connection 455
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Nano-ships & Micro-Connections
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Dating dynamics
    • Emotional well-being
    • Social Interactions
    • Consumer Attitudes
    • Intimacy
    • Lifestyle

    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.

    Tinder: Year in Swipe 2024...
    Nano-ships & Micro-Connections
    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.
    • Consumer Attitudes
    • Intimacy
    • Lifestyle
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Dating dynamics, Emotional well-being, Social Interactions
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy, Lifestyle
  • Neurodiverse Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Accessibility
    • Inclusivity
    • Tourism industry
    • Culture
    • Travel & Tourism

    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.

    Lemongrass: Travel trend report 2025
    Neurodiverse Travel
    The travel industry increasingly caters to the needs of neurodiverse travelers, offering specialized tours, sensory-friendly accommodations, and trained staff.
    • Culture
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Accessibility, Inclusivity, Tourism industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Travel & Tourism
  • New Contemporary Art
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Art
    • Branding
    • Social Media
    • Brands & Advertising
    • Culture

    Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.

    Depositphotos: Creative trends 2025
    New Contemporary Art
    Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.
    • Brands & Advertising
    • Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Advertising, Art, Branding, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture
  • New Heydays Nostalgia
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destinations
    • Experiences
    • Hospitality
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

    Amadeus: Globetrender travel trends 2025
    New Heydays Nostalgia
    Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
    • Consumer Attitudes
    • Culture
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Destinations, Experiences, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Next-Gen Engagement Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Family Dynamics
    • Future of Family Philanthropy
    • Succession Planning
    • Culture
    • Family

    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.

    McKinsey: Family philanthropy trends 2025:...
    Next-Gen Engagement Challenges
    While families prioritize next-generation engagement, actual participation is declining, potentially due to time constraints and generational differences.
    • Culture
    • Family
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Family Dynamics, Future of Family Philanthropy, Succession Planning
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Family
  • Niche Community Growth
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Branding
    • Events
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Digital Platforms

    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

    Design Hotels: Further forecast 2025
    Niche Community Growth
    Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
    • Consumer Attitudes
    • Culture
    • Digital Platforms
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    Impact Areas Branding, Events, Marketing, Travel
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Digital Platforms
  • Niche Community Targeting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • Content Strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

    Digital Voices: The State of...
    Niche Community Targeting
    Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Community Building, Content Strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Niche Fandom Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Content creation
    • Social Media
    • Culture
    • Digital Platforms
    • Media & Information

    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.

    YouTube: Trends fandom report 2024
    Niche Fandom Growth
    Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.
    • Culture
    • Digital Platforms
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Community Building, Content creation, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Niche Power
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Partnerships
    • Community Building
    • Content creation
    • Influencer marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

    Dentsu: The year of impact...
    Niche Power
    Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Nonprofit Hiring Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit staffing
    • Organizational capacity
    • Service delivery
    • Business & Commerce
    • The Workplace

    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.

    HubSpot: Nonprofit marketing and fundraising...
    Nonprofit Hiring Challenges
    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.
    • Business & Commerce
    • The Workplace
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Nonprofit staffing, Organizational capacity, Service delivery
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
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