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Trends Themes The Blurring of Physical and Digital Realities

Your trends

The Blurring of Physical and Digital Realities 159
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Hyper-Flexible Time Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Travel
    • Workplace
    • Business & Commerce
    • Lifestyle
    • The Workplace

    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.

    Accor: The new quality of...
    Hyper-Flexible Time Demand
    Society's perception of time is shifting, with increasing demand for flexibility and control over how time is spent, driven by rapid technological advancements.
    Impact Areas Hospitality, Technology, Travel, Workplace
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Lifestyle, The Workplace
  • Hybrid Warfare Expansion
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Critical infrastructure
    • Geopolitical stability
    • Public trust
    • Cybersecurity
    • Government & Politics
    • Media & Information

    Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives.

    Microsoft: Digital Defense Report 2024
    Hybrid Warfare Expansion
    Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives.
    Impact Areas Critical infrastructure, Geopolitical stability, Public trust
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Government & Politics, Media & Information
  • Hybrid Events Dominate
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Community Engagement
    • Event management
    • Fundraising
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Hybrid events continue to be the preferred format, offering flexibility and broader reach.

    HubSpot: Nonprofit marketing and fundraising...
    Hybrid Events Dominate
    Hybrid events continue to be the preferred format, offering flexibility and broader reach.
    Impact Areas Community Engagement, Event management, Fundraising
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Hybrid Advisory Models
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Client Experience
    • Financial Services
    • Wealth Management
    • Business & Commerce
    • Digital Platforms
    • Finance & Money

    Wealthy families are increasingly adopting hybrid advisory models, combining personalized interactions with digital tools for a more tailored and convenient experience.

    Julius Bar: Family barometer 2024
    Hybrid Advisory Models
    Wealthy families are increasingly adopting hybrid advisory models, combining personalized interactions with digital tools for a more tailored and convenient experience.
    Impact Areas Client Experience, Financial Services, Wealth Management
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms, Finance & Money
  • Human-Centric Technology
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • AI Integration
    • Customer Experience
    • Product Development
    • Service Design
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

    Red Antler: 2025 State of...
    Human-Centric Technology
    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
    Impact Areas AI Integration, Customer Experience, Product Development, Service Design
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • High-Tech Meets Digital Detox
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Hospitality
    • Technology
    • Wellness
    • Consumer Attitudes
    • Digital Platforms
    • Travel & Tourism

    Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.

    Hilton: 2025 trends report
    High-Tech Meets Digital Detox
    Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
    Impact Areas Hospitality, Technology, Wellness
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Digital Platforms, Travel & Tourism
  • High-Impact Use Case Adoption
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Employee Safety
    • Manufacturing
    • Operations
    • R&D
    • Business & Commerce
    • Emerging Technology

    Specific industrial metaverse use cases, like R&D innovation and manufacturing process planning, are seeing high adoption rates due to their immediate value and broad applicability.

    Siemens: Industrial Metaverse Research Study
    High-Impact Use Case Adoption
    Specific industrial metaverse use cases, like R&D innovation and manufacturing process planning, are seeing high adoption rates due to their immediate value and broad applicability.
    Impact Areas Employee Safety, Manufacturing, Operations, R&D
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Hardware Renaissance
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Data Centers
    • IT
    • Robotics
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.

    Deloitte: Tech trends 2025
    Hardware Renaissance
    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
    Impact Areas Consumer Electronics, Data Centers, IT, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Global Fraud Surge
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Businesses
    • Individuals
    • Organizations
    • Business & Commerce
    • Cybersecurity

    Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.

    Microsoft: Digital Defense Report 2024
    Global Fraud Surge
    Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
    Impact Areas Businesses, Individuals, Organizations
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity
  • Generative AI-Driven Personalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

    Publicis Sapient: Guide to Next...
    Generative AI-Driven Personalization
    Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
    Impact Areas Customer service, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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