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Trends Themes The Blurring of Physical and Digital Realities

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The Blurring of Physical and Digital Realities 159
AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Experiential Consumption
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • E-commerce
    • Fintech
    • Retail
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.

    McKinsey: Intersect 2025: The future...
    Experiential Consumption
    Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
    Impact Areas E-commerce, Fintech, Retail, Social Commerce
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Retail Media Networks
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.

    Kantar: Marketing trends 2025
    Evolving Retail Media Networks
    Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Evolving Online Safety Concerns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Digital Literacy
    • Elections
    • Online Safety
    • Public Discourse
    • Cybersecurity
    • Media & Information

    Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.

    OFCOM: Online nation 2024
    Evolving Online Safety Concerns
    Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
    Impact Areas Digital Literacy, Elections, Online Safety, Public Discourse
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Media & Information
  • Evolving Investment Landscapes
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Alternative Investments
    • Real estate
    • Space Economy
    • Sports
    • Streaming
    • Urban Development
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.

    J.P. Morgan: Outlook 2025 building...
    Evolving Investment Landscapes
    New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
    Impact Areas Alternative Investments, Real estate, Space Economy, Sports, Streaming, Urban Development
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Evolving Customer Values
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Customer Experience
    • Luxury branding
    • Marketing
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

    Accenture: How luxury brands are...
    Evolving Customer Values
    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
    Impact Areas Customer Experience, Luxury branding, Marketing, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Evolving B2B Events
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Engagement
    • Event Marketing
    • Lead Generation
    • Business & Commerce
    • Digital Platforms

    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

    B2B Group: B2b media in...
    Evolving B2B Events
    B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
    Impact Areas Customer Engagement, Event Marketing, Lead Generation
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Enterprise Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality
    • Enterprise Technology
    • Spatial Computing
    • Virtual Reality
    • Business & Commerce
    • Emerging Technology

    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.

    CB Insights: Tech trends 2025
    Enterprise Spatial Computing
    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.
    Impact Areas Augmented Reality, Enterprise Technology, Spatial Computing, Virtual Reality
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Empowered Dealerships
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automotive Retail
    • Customer Experience
    • Sales
    • Business & Commerce
    • Consumer Attitudes

    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.

    Publicis Sapient: Guide to next...
    Empowered Dealerships
    Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to…
    Impact Areas Automotive Retail, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Election Interference
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Democratic processes
    • Electoral integrity
    • Public trust
    • Cybersecurity
    • Government & Politics
    • Media & Information

    Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.

    Microsoft: Digital Defense Report 2024
    Election Interference
    Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
    Impact Areas Democratic processes, Electoral integrity, Public trust
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Government & Politics, Media & Information
  • eCommerce Growth and Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • eCommerce Platforms
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.

    Activate Consulting: Technology and media...
    eCommerce Growth and Transformation
    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
    Impact Areas Advertising, eCommerce Platforms, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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