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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • HR Execution Crucial
    • Authenticity and Transparency Reign Supreme
    • Business Outcomes
    • HR Effectiveness
    • Organizational Performance
    • Business & Commerce
    • The Workplace

    Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes.

    AIHR: HR trends report 2025
    HR Execution Crucial
    Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes.
    Impact Areas Business Outcomes, HR Effectiveness, Organizational Performance
    Themes Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, The Workplace
  • Heritage-Inspired Design
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Commercial Interior Design
    • Craft and Artisan Industries
    • Residential Interior Design
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.

    Sherwin Williams: Colormix 2025 lookbook
    Heritage-Inspired Design
    Wellspring draws inspiration from cultural heritage and traditional craftsmanship, emphasizing authenticity and storytelling through color.
    Impact Areas Commercial Interior Design, Craft and Artisan Industries, Residential Interior Design
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Culture
  • Health and Wellness Focus
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • fitness
    • Food and beverage
    • Nutrition
    • Personal Care
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.

    Infosys: CPG industry outlook
    Health and Wellness Focus
    The health and wellness market is experiencing significant growth, driven by increasing consumer interest in organic, natural, and personalized products.
    Impact Areas fitness, Food and beverage, Nutrition, Personal Care
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Grassroots Football Resilience
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Building
    • social justice
    • Sports
    • Business & Commerce
    • Culture

    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.

    House Captain: StratTape Vol. 2
    Grassroots Football Resilience
    Grassroots football, particularly among female-identifying and non-binary teams, is demonstrating resilience and rewriting the rules of the game, despite facing funding challenges and systemic inequities.
    Impact Areas Community Building, social justice, Sports
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Grassroots Fashion Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Fashion
    • Retail
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

    The RealReal: Resale Report 2024
    Grassroots Fashion Influence
    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
    Impact Areas Fashion, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Goods Getaways Growing
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Experiential tourism
    • Local businesses
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.

    Expedia: Unpack 25, the trends...
    Goods Getaways Growing
    Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
    Impact Areas Experiential tourism, Local businesses, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  • GLP-1 Drug Support
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food & Beverage
    • Healthcare
    • Pharmaceutical
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    The rise of GLP-1 drugs for weight management is creating new needs and opportunities for the food and beverage industry, focusing on nutritional density and portion control.

    Nourish: 2025 food agriculture trend...
    GLP-1 Drug Support
    The rise of GLP-1 drugs for weight management is creating new needs and opportunities for the food and beverage industry, focusing on nutritional density and…
    Impact Areas Food & Beverage, Healthcare, Pharmaceutical
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Globe: Tradition in Transition
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic policies and regulations
    • Healthcare and wellness
    • Sustainability Initiatives
    • Technological innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.

    Mintel: 2025 global consumer trends
    Globe: Tradition in Transition
    Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
    Impact Areas Economic policies and regulations, Healthcare and wellness, Sustainability Initiatives, Technological innovation
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Global Challenges
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Generative AI Revolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Business
    • Creative Industries
    • Marketing
    • Research
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

    Ipsos: Almanac 2025
    Generative AI Revolution
    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
    Impact Areas Business, Creative Industries, Marketing, Research
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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