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Trends Themes Authenticity and Transparency Reign Supreme

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Authenticity and Transparency Reign Supreme 354
AI-Driven Transformation 454
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Acting on Intuition
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture

    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.

    Foresight Factory: Trending 2025
    Acting on Intuition
    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Accountability and Provenance
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Compliance
    • Supply Chain Management
    • Sustainability
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.

    University of Sydney: 2025 Skills...
    Accountability and Provenance
    Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
    Impact Areas Compliance, Supply Chain Management, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • “Hawk Tuah” Drives Spitting Trend
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Pop Culture
    • Pornography Consumption
    • Social Media Trends
    • Culture
    • Digital Platforms
    • Intimacy

    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social media and pop culture on pornographic trends.

    PornHub: 2024 year in review
    “Hawk Tuah” Drives Spitting Trend
    The viral "Hawk Tuah" phenomenon, sparked by a viral video, led to a significant increase in searches related to spitting, reflecting the influence of social…
    Impact Areas Pop Culture, Pornography Consumption, Social Media Trends
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Intimacy
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