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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Retail Media Reshapes Advertising
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes Advertising
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Reshapes
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Media Buying
    • Retail
    • Shopper Data
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
    Impact Areas Advertising, E-commerce, Media Buying, Retail, Shopper Data
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Media Network Expansion
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.

    Publicis Sapient: Guide to Next...
    Retail Media Network Expansion
    Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Resurgence of Traditional Channels
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Content Marketing
    • Event Marketing
    • Brands & Advertising
    • Business & Commerce

    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.

    B2B Group: B2b media in...
    Resurgence of Traditional Channels
    Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
    Impact Areas Advertising, Content Marketing, Event Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce
  • Responsive Resilience
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Banking
    • Cybersecurity
    • Financial Services
    • Risk management
    • Business & Commerce
    • Emerging Technology

    BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands.

    WNS: Top 5 banking and...
    Responsive Resilience
    BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands.
    Impact Areas Banking, Cybersecurity, Financial Services, Risk management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Responsible AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Nonprofit operations
    • Service delivery
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.

    HubSpot: Nonprofit marketing and fundraising...
    Responsible AI Adoption
    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
    Impact Areas Donor engagement, Nonprofit operations, Service delivery
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Resistance to AI Change
    • AI-Driven Transformation
    • Change Management
    • Organizational Culture
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    Resistance to change, particularly among smaller companies and leadership, hinders AI adoption.

    Statista: 2025 Marketer's Guide to...
    Resistance to AI Change
    Resistance to change, particularly among smaller companies and leadership, hinders AI adoption.
    Impact Areas Change Management, Organizational Culture, Technology Adoption
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Reshaping Media Workforce
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Diversity and Inclusion
    • Skills Development
    • Talent Acquisition
    • Culture
    • Media & Information
    • The Workplace

    The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.

    Kantar: 2025 media trends and...
    Reshaping Media Workforce
    The media industry is facing a skills gap, driving a need for new talent, diverse perspectives, and continuous learning.
    Impact Areas Diversity and Inclusion, Skills Development, Talent Acquisition
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Culture, Media & Information, The Workplace
  • Relationships Industry
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Mental Health
    • Social Networking
    • Technology
    • Business & Commerce
    • Consumer Attitudes
    • Intimacy

    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.

    Foresight Factory: Trending 2025
    Relationships Industry
    Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.
    Impact Areas Entertainment, Mental Health, Social Networking, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Intimacy
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
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