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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI-Driven IT Transformation
    • AI-Driven Transformation
    • Cloud FinOps
    • Cybersecurity
    • IT departments
    • Software Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.

    Deloitte: Tech trends 2025
    AI-Driven IT Transformation
    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
    Impact Areas Cloud FinOps, Cybersecurity, IT departments, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • AI-Driven Job Loss Fears
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Education and Training
    • Labor Market
    • Technology development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present.

    Ipsos: Predictions 2025 report
    AI-Driven Job Loss Fears
    Concerns about AI-driven job displacement remain prevalent, although optimism for AI-created jobs is also present.
    Impact Areas Education and Training, Labor Market, Technology development
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, The Workplace
  • AI-Driven Marketing
    • AI-Driven Transformation
    • Advertising
    • Customer Relationship Management
    • Digital Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.

    Meta: BR plan & go...
    AI-Driven Marketing
    Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
    Impact Areas Advertising, Customer Relationship Management, Digital Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • AI-Driven Media
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Advertising
    • Consumer Engagement
    • Content creation
    • Regulation
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny.

    Kantar: 2025 media trends and...
    AI-Driven Media
    AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny.
    Impact Areas Advertising, Consumer Engagement, Content creation, Regulation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • AI-Driven Medical Innovation
    • AI-Driven Transformation
    • Biotechnology
    • Healthcare
    • Pharmaceutical
    • Business & Commerce
    • Emerging Technology
    • Health & Wellness

    AI is transforming drug discovery and development, potentially leading to a surge in medical innovation.

    Blackrock: 2025 thematic outlook
    AI-Driven Medical Innovation
    AI is transforming drug discovery and development, potentially leading to a surge in medical innovation.
    Impact Areas Biotechnology, Healthcare, Pharmaceutical
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Health & Wellness
  • AI-Driven Modernization
    • AI-Driven Transformation
    • Business Processes
    • IT Infrastructure
    • Operational Efficiency
    • Telecommunications
    • Business & Commerce
    • Emerging Technology

    Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation.

    Gartner: AI trends and use...
    AI-Driven Modernization
    Organizations are leveraging AI to modernize legacy systems and processes, driving efficiency and innovation.
    Impact Areas Business Processes, IT Infrastructure, Operational Efficiency, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven News Creation
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Journalism
    • News Consumption
    • Social Media
    • Data & Privacy
    • Emerging Technology
    • Media & Information

    Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.

    Ipsos: What the future news
    AI-Driven News Creation
    Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
    Impact Areas Content creation, Journalism, News Consumption, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Data & Privacy, Emerging Technology, Media & Information
  • AI-Driven Optimization and Innovation
    • AI-Driven Transformation
    • Agriculture
    • Oil and Gas
    • Renewables
    • Trading Systems
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.

    Publicis Sapient: 5 trends shaping...
    AI-Driven Optimization and Innovation
    AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.
    Impact Areas Agriculture, Oil and Gas, Renewables, Trading Systems
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • AI-Driven Personalization
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Customer service
    • Marketing
    • Sales
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    In the age of AI, personalized experiences are becoming the key driver of customer loyalty.

    Zendesk: CX trends 2025
    AI-Driven Personalization
    In the age of AI, personalized experiences are becoming the key driver of customer loyalty.
    Impact Areas Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • AI-Driven Product Innovation
    • AI-Driven Transformation
    • Consumer goods
    • Life Sciences
    • Manufacturing
    • Business & Commerce
    • Emerging Technology

    Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories.

    Accenture: Navigating the great value...
    AI-Driven Product Innovation
    Generative AI is revolutionizing product development by enabling rapid prototyping, design optimization, and the creation of entirely new product categories.
    Impact Areas Consumer goods, Life Sciences, Manufacturing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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