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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Generative AI Transforming Search
    • AI-Driven Transformation
    • Content Discovery
    • Digital Publishing
    • Search Engines
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.

    Activate Consulting: Technology and media...
    Generative AI Transforming Search
    Generative AI is rapidly reshaping online search, challenging traditional search engines and impacting content discovery.
    Impact Areas Content Discovery, Digital Publishing, Search Engines
    Themes AI-Driven Transformation
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Generative AI Spending Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer service
    • Hospitality
    • Marketing
    • Operations
    • Retail
    • Business & Commerce
    • Emerging Technology

    Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.

    Infosys: Generative AI radar for...
    Generative AI Spending Growth
    Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
    Impact Areas Customer service, Hospitality, Marketing, Operations, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Generative AI Revolution
    • AI-Driven Transformation
    • Customer service
    • Marketing
    • Product Development
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.

    Infosys: CPG industry outlook
    Generative AI Revolution
    CPG companies are rapidly increasing investment in generative AI, expecting significant impact on content generation, product development, and customer service.
    Impact Areas Customer service, Marketing, Product Development, Supply chain
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI Revolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Business
    • Creative Industries
    • Marketing
    • Research
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

    Ipsos: Almanac 2025
    Generative AI Revolution
    Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
    Impact Areas Business, Creative Industries, Marketing, Research
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Generative AI Reshaping Banks
    • AI-Driven Transformation
    • Banking
    • Customer Experience
    • Finance
    • Operations
    • Risk management
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.

    S&P Global: Banks outlook 2025
    Generative AI Reshaping Banks
    Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.
    Impact Areas Banking, Customer Experience, Finance, Operations, Risk management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Generative AI Mainstreaming
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Customer service
    • Marketing
    • Sales
    • Software Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.

    Gartner: AI trends and use...
    Generative AI Mainstreaming
    Generative AI is rapidly moving towards mainstream adoption, transforming various sectors with its content creation capabilities.
    Impact Areas Content creation, Customer service, Marketing, Sales, Software Development
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI in Tech Services
    • AI-Driven Transformation
    • AI Implementation
    • Customer Engagement
    • Tech Services
    • Business & Commerce
    • Emerging Technology

    Tech service providers are leveraging generative AI to improve their operations and service delivery, while also helping clients adopt and scale AI solutions.

    Bain: Technology report
    Generative AI in Tech Services
    Tech service providers are leveraging generative AI to improve their operations and service delivery, while also helping clients adopt and scale AI solutions.
    Impact Areas AI Implementation, Customer Engagement, Tech Services
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Generative AI in Healthcare
    • AI-Driven Transformation
    • Diagnostics
    • Drug Discovery
    • Personalized medicine
    • Research and development
    • Emerging Technology
    • Health & Wellness

    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.

    Publicis Sapient: Guide to Next...
    Generative AI in Healthcare
    Generative AI is poised to revolutionize healthcare by analyzing massive datasets, accelerating drug discovery, enabling personalized medicine, and improving diagnoses.
    Impact Areas Diagnostics, Drug Discovery, Personalized medicine, Research and development
    Themes AI-Driven Transformation
    Categories Emerging Technology, Health & Wellness
  • Generative AI Gains Traction
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Education
    • Information Access
    • Work
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.

    OFCOM: Online nation 2024
    Generative AI Gains Traction
    Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
    Impact Areas Content creation, Education, Information Access, Work
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
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