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Trends Themes AI-Driven Transformation

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AI-Driven Transformation 454
Authenticity and Transparency Reign Supreme 354
Experiences Over Material Goods 269
Navigating Global Uncertainty 391
The Blurring of Physical and Digital Realities 159
The Power of Community and Connection 455
Values-Driven Consumption 430
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Generative AI Evolution
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI in Games
    • Game Design
    • Game Development
    • Cybersecurity
    • Emerging Technology
    • Entertainment

    Generative AI continues to evolve rapidly, offering new opportunities and challenges for game developers.

    Newzoo: Global Games Market Report
    Generative AI Evolution
    Generative AI continues to evolve rapidly, offering new opportunities and challenges for game developers.
    Impact Areas AI in Games, Game Design, Game Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Cybersecurity, Emerging Technology, Entertainment
  • Generative AI Dominates
    • AI-Driven Transformation
    • Content creation
    • Innovation
    • Product Development
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.

    S&P Global: Trends in AI
    Generative AI Dominates
    Generative AI has rapidly become the dominant focus of AI investment and adoption, eclipsing other AI applications.
    Impact Areas Content creation, Innovation, Product Development, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Generative AI Disruption
    • AI-Driven Transformation
    • Content creation
    • Marketing and distribution
    • Operations and cost management
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.

    PwC: Global entertainment & media...
    Generative AI Disruption
    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.
    Impact Areas Content creation, Marketing and distribution, Operations and cost management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Generative AI Content Creation
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Content creation
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.

    Publicis Sapient: Guide to Next...
    Generative AI Content Creation
    Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
    Impact Areas Content creation, E-commerce, Marketing
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Generative AI Car Companions
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI
    • Automotive
    • User Interface Design
    • Business & Commerce
    • Emerging Technology

    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.

    Publicis Sapient: Guide to next...
    Generative AI Car Companions
    Generative AI is poised to transform the driver-car relationship, enabling personalized experiences, intuitive interfaces, and advanced voice interaction.
    Impact Areas AI, Automotive, User Interface Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • GenAI Value Realization
    • AI-Driven Transformation
    • Cloud Computing
    • Enterprise Software
    • IT Services
    • Business & Commerce
    • Emerging Technology

    Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.

    SPGMI: Big picture 2025 GenAI
    GenAI Value Realization
    Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.
    Impact Areas Cloud Computing, Enterprise Software, IT Services
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI M&A Surge
    • AI-Driven Transformation
    • Private Equity
    • Technology Industry
    • Venture capital
    • Business & Commerce
    • Emerging Technology

    Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.

    SPGMI: Big picture 2025 GenAI
    GenAI M&A Surge
    Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.
    Impact Areas Private Equity, Technology Industry, Venture capital
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI Infrastructure Boom
    • AI-Driven Transformation
    • Cloud Computing
    • Data Centers
    • Hardware Manufacturing
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.

    SPGMI: Big picture 2025 GenAI
    GenAI Infrastructure Boom
    The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.
    Impact Areas Cloud Computing, Data Centers, Hardware Manufacturing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • GenAI Impacts Outsourcing
    • AI-Driven Transformation
    • Contact centers
    • Labor Market
    • Outsourcing industry
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.

    Forrester: Predictions 2025 B2C CX
    GenAI Impacts Outsourcing
    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
    Impact Areas Contact centers, Labor Market, Outsourcing industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
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