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Trends Subcategories Social Media

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Bright, Bold Flavor Profiles
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beverages
    • Desserts
    • Snacks
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.

    Synergy: Dairy 2025-2026 trend report
    Bright, Bold Flavor Profiles
    Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
    Impact Areas Beverages, Desserts, Snacks
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Breakthrough Social Strategies
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.

    IQ: Contagious download 2024
    Breakthrough Social Strategies
    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Brand Magnetism Attracts Gen Z
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Competitive Strategy
    • Customer Loyalty
    • Market Share
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

    DCDX: Gen Z's top 25...
    Brand Magnetism Attracts Gen Z
    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
    Impact Areas Brand Building, Competitive Strategy, Customer Loyalty, Market Share
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Brand Identity Matters
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Influencer marketing
    • Social Media Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.

    HubSpot: 2024 social trends report
    Brand Identity Matters
    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
    Impact Areas Brand Building, Influencer marketing, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Bold & Adventurous Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Condiments
    • Ready meals
    • Snack foods
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.

    Synergy: Ready meals 2025-2026 trend...
    Bold & Adventurous Flavors
    Gen Z and social media are driving demand for bolder, spicier, and more complex flavor profiles, particularly from East Asian cuisine.
    Impact Areas Condiments, Ready meals, Snack foods
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Blurring Reality and Media
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Identity Formation
    • Immersive Technologies
    • Media Consumption
    • Social Interaction
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    The lines between physical and digital realities are blurring, with media becoming increasingly integrated into our lives.

    Ezra Eeman: Wayfinder trends 2025
    Blurring Reality and Media
    The lines between physical and digital realities are blurring, with media becoming increasingly integrated into our lives.
    Impact Areas Identity Formation, Immersive Technologies, Media Consumption, Social Interaction
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Battle for Trust in Media
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Broadcast Journalism
    • News Media
    • Public Relations
    • Digital Platforms
    • Media & Information

    Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.

    BR: Annual report final
    Battle for Trust in Media
    Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
    Impact Areas Broadcast Journalism, News Media, Public Relations
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Digital Platforms, Media & Information
  • B2B Influencer Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • B2B Marketing
    • Lead Generation
    • LinkedIn
    • Thought Leadership
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

    Digital Voices: The State of...
    B2B Influencer Growth
    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
    Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Authenticity Resonates
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Trust
    • Content Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

    HubSpot: 2024 social trends report
    Authenticity Resonates
    Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
    Impact Areas Brand Building, Consumer Trust, Content Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Authenticity and Transparency
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Brand Management
    • Marketing
    • Public Relations
    • Brands & Advertising
    • Consumer Attitudes

    Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

    Sked Social: Trends Report 2025
    Authenticity and Transparency
    Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.
    Impact Areas Advertising, Brand Management, Marketing, Public Relations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
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