Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Zero-Click Content
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Content Strategy
  • Platform Development
  • User Experience
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Content that provides immediate value within the platform, without requiring external links, is gaining traction.

  TheNetworkOne: Social media marketing trends...

  Zero-Click Content

  Content that provides immediate value within the platform, without requiring external links, is gaining traction.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Content Strategy, Platform Development, User Experience

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• YouTube’s Resurgence
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Connected TV
  • Content Strategy
  • Video Marketing
  • YouTube
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

  Digital Voices: The State of...

  YouTube’s Resurgence

  Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Younger Buyers’ Influencer Reliance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Influencer marketing
  • Marketing
  • Sales
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

  Forrester: Predictions 2025 B2B sales

  Younger Buyers’ Influencer Reliance

  Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Influencer marketing, Marketing, Sales

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• WhatsApp Commerce
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Communication
  • Customer service
  • E-commerce
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

  Meta: MX Plan & Go...

  WhatsApp Commerce

  WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Communication, Customer service, E-commerce, Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Video Podcasts Ascend
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Media
  • News
  • Politics
  • Culture
  • Digital Platforms
  • Media & Information

  Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

  YouTube: Global trends report

  Video Podcasts Ascend

  Video podcasts are gaining prominence, transforming the media landscape and creating newsworthy moments with cultural relevance.

  • Culture
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Media, News, Politics

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  
• Video Content Dominance
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Broadcast Media
  • Online Video Platforms
  • Podcasting
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.

  BR: Annual report final

  Video Content Dominance

  The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Broadcast Media, Online Video Platforms, Podcasting

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Video Content Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content creation
  • Platform Selection
  • Social Media Strategy
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

  Creator IQ: The state of...

  Video Content Dominance

  Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content creation, Platform Selection, Social Media Strategy

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• User-Generated Content
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Engagement
  • Fundraising
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  HubSpot: Nonprofit marketing and fundraising...

  User-Generated Content

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Engagement, Fundraising, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Unevenly Distributed Future
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • Digital Access
  • Global Marketing
  • Technology Adoption
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

  Dentsu: The year of impact...

  Unevenly Distributed Future

  The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Navigating Global Uncertainty

  Impact Areas Digital Access, Global Marketing, Technology Adoption

  Themes AI-Driven Transformation, Navigating Global Uncertainty

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Unevenly Distributed Future
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • Digital Equity
  • Global Marketing
  • Technology Access
  • Business & Commerce
  • Digital Platforms
  • Emerging Technology

  The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.

  Dentsu: The year of impact...

  Unevenly Distributed Future

  The digital landscape is becoming increasingly fragmented and unequal due to varying regulations, technological advancements, and access to resources.

  • Business & Commerce
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • Navigating Global Uncertainty

  Impact Areas Digital Equity, Global Marketing, Technology Access

  Themes AI-Driven Transformation, Navigating Global Uncertainty

  Categories Business & Commerce, Digital Platforms, Emerging Technology
  
  

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