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Trends Subcategories Corporate Strategy

Your trends

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Premiumization of Private Labels
    • Values-Driven Consumption
    • Branding
    • Consumer Behavior
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.

    eMarketer: The trends driving 'dupe'...
    Premiumization of Private Labels
    Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Values-Driven Consumption
    Impact Areas Branding, Consumer Behavior, Product Development, Retail
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Premature AI ROI Scaling Back
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Strategy
    • Finance
    • Technology Adoption
    • Business & Commerce
    • Emerging Technology

    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.

    Forrester: Predictions 2025 B2B sales
    Premature AI ROI Scaling Back
    Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Business Strategy, Finance, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Predictive Audience Targeting
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Optimization
    • Marketing Analytics
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy

    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.

    Audacy: Share of audio trends
    Predictive Audience Targeting
    Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
    • Brands & Advertising
    • Business & Commerce
    • Data & Privacy
    • AI-Driven Transformation
    Impact Areas Audience Targeting, Campaign Optimization, Marketing Analytics
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Data & Privacy
  • Pragmatic AI ROI Focus
    • AI-Driven Transformation
    • AI Investment
    • Business Strategy
    • Financial Planning
    • Business & Commerce
    • Emerging Technology

    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.

    Forrester: Predictions 2025 tech security
    Pragmatic AI ROI Focus
    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas AI Investment, Business Strategy, Financial Planning
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Power and Resources Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Infrastructure
    • Natural Resources
    • Renewables
    • Utilities
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.

    UBS: Year ahead 2025
    Power and Resources Growth
    Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
    • Business & Commerce
    • Emerging Technology
    • Global Challenges
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    Impact Areas Infrastructure, Natural Resources, Renewables, Utilities
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Positive Socioeconomic Impact
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Environment
    • Labor Market
    • Life Expectancy
    • Poverty
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.

    WIPO: Global innovation index 2024
    Positive Socioeconomic Impact
    The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
    • Business & Commerce
    • Emerging Technology
    • Global Challenges
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    Impact Areas Environment, Labor Market, Life Expectancy, Poverty
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Portfolio Rebalancing Crucial
    • Navigating Global Uncertainty
    • Asset Allocation
    • Portfolio management
    • Risk management
    • Business & Commerce
    • Finance & Money

    After years of unusual market performance, portfolio rebalancing is essential to manage risk and capitalize on shifting opportunities.

    J.P. Morgan: 2025 year ahead...
    Portfolio Rebalancing Crucial
    After years of unusual market performance, portfolio rebalancing is essential to manage risk and capitalize on shifting opportunities.
    • Business & Commerce
    • Finance & Money
    • Navigating Global Uncertainty
    Impact Areas Asset Allocation, Portfolio management, Risk management
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Polyfunctional Robotics
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Logistics
    • Manufacturing
    • Business & Commerce
    • Emerging Technology

    Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.

    Gartner: 2025 top tech trends
    Polyfunctional Robotics
    Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.
    • Business & Commerce
    • Emerging Technology
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Healthcare, Logistics, Manufacturing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Policy Triple Pivot Needed
    • Navigating Global Uncertainty
    • Economic Growth
    • Fiscal policy
    • Monetary Policy
    • Structural reforms
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    A shift in focus from monetary to fiscal tightening, alongside structural reforms, is crucial for sustainable growth.

    IMF: World economic outlook
    Policy Triple Pivot Needed
    A shift in focus from monetary to fiscal tightening, alongside structural reforms, is crucial for sustainable growth.
    • Business & Commerce
    • Finance & Money
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Economic Growth, Fiscal policy, Monetary Policy, Structural reforms
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Pervasive Organizational Anxiety
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Employee Morale
    • Employee Retention
    • Organizational Culture
    • Business & Commerce
    • The Workplace

    Economic uncertainty and job market pressures are fueling anxiety among employees, requiring organizations to prioritize employee well-being and transparent communication.

    AIHR: HR trends report 2025
    Pervasive Organizational Anxiety
    Economic uncertainty and job market pressures are fueling anxiety among employees, requiring organizations to prioritize employee well-being and transparent communication.
    • Business & Commerce
    • The Workplace
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas Employee Morale, Employee Retention, Organizational Culture
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, The Workplace
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