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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Younger Buyers’ Influencer Reliance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Influencer marketing
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

    Forrester: Predictions 2025 B2B sales
    Younger Buyers’ Influencer Reliance
    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
    Impact Areas Influencer marketing, Marketing, Sales
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Women’s Equity Imperative
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Diversity & Inclusion
    • Leadership Development
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Closing the gender equity gap offers significant economic benefits, but persistent challenges like inflexible work practices and lack of leadership opportunities hinder progress.

    AIHR: HR trends report 2025
    Women’s Equity Imperative
    Closing the gender equity gap offers significant economic benefits, but persistent challenges like inflexible work practices and lack of leadership opportunities hinder progress.
    Impact Areas Diversity & Inclusion, Leadership Development, Organizational Culture
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, The Workplace
  • Widespread Generative AI Adoption
    • AI-Driven Transformation
    • Customer Experience
    • Marketing and Sales
    • Product Development
    • Retail Operations
    • Business & Commerce
    • Emerging Technology

    A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

    Infosys: Generative AI radar for...
    Widespread Generative AI Adoption
    A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.
    Impact Areas Customer Experience, Marketing and Sales, Product Development, Retail Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Widespread AI Adoption in Law
    • AI-Driven Transformation
    • Law Firm Management
    • Legal Services
    • Legal Technology
    • Business & Commerce
    • Emerging Technology

    AI is being rapidly adopted by law firms, with larger firms leading the way and smaller firms lagging behind.

    International Bar Association: AI and...
    Widespread AI Adoption in Law
    AI is being rapidly adopted by law firms, with larger firms leading the way and smaller firms lagging behind.
    Impact Areas Law Firm Management, Legal Services, Legal Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Weak Medium-Term Growth
    • Navigating Global Uncertainty
    • Developing economies
    • Employment
    • Investment
    • Public services
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades.

    IMF: Annual report 2024
    Weak Medium-Term Growth
    The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades.
    Impact Areas Developing economies, Employment, Investment, Public services
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Virtual Cards Revolutionize B2B
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Payments
    • Corporate Finance
    • Expense Management
    • Procurement
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.

    Juniper: Top 10 fintech payments...
    Virtual Cards Revolutionize B2B
    Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
    Impact Areas B2B Payments, Corporate Finance, Expense Management, Procurement
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Finance & Money
  • USD Capital Market Dominance
    • Navigating Global Uncertainty
    • Bond markets
    • Currency markets
    • Equity Markets
    • Global Finance
    • Business & Commerce
    • Finance & Money

    Despite challenges, USD capital markets, particularly US equities driven by the IT sector, are expected to maintain their dominance.

    Julius Bar: Secular outlook 2025
    USD Capital Market Dominance
    Despite challenges, USD capital markets, particularly US equities driven by the IT sector, are expected to maintain their dominance.
    Impact Areas Bond markets, Currency markets, Equity Markets, Global Finance
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • US Soft Landing Expected
    • Navigating Global Uncertainty
    • Global markets
    • US economy
    • Business & Commerce
    • Finance & Money

    The US economy is expected to achieve a soft landing in 2025, with moderate growth and decreasing inflation, despite potential risks.

    Allianz: Global Investors Outlook 2025
    US Soft Landing Expected
    The US economy is expected to achieve a soft landing in 2025, with moderate growth and decreasing inflation, despite potential risks.
    Impact Areas Global markets, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • US Office Distress
    • Navigating Global Uncertainty
    • Investment
    • Office Market
    • US Commercial Real Estate
    • Business & Commerce
    • Finance & Money
    • The Workplace

    The US office market is facing significant challenges, with record-high vacancy rates and structural headwinds impacting valuations.

    Allianz: Global economic outlook 2024-2025
    US Office Distress
    The US office market is facing significant challenges, with record-high vacancy rates and structural headwinds impacting valuations.
    Impact Areas Investment, Office Market, US Commercial Real Estate
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, The Workplace
  • US Equity Valuation Challenge
    • Navigating Global Uncertainty
    • Long-term investment returns
    • Market volatility
    • US equity markets
    • Business & Commerce
    • Finance & Money

    US equity valuations are historically high, posing a long-term challenge and increasing the downside risk in the event of an economic downturn.

    Goldman Sachs: Markets outlook 2025...
    US Equity Valuation Challenge
    US equity valuations are historically high, posing a long-term challenge and increasing the downside risk in the event of an economic downturn.
    Impact Areas Long-term investment returns, Market volatility, US equity markets
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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