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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Brand Magnetism Attracts Gen Z
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Competitive Strategy
    • Customer Loyalty
    • Market Share
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.

    DCDX: Gen Z's top 25...
    Brand Magnetism Attracts Gen Z
    Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
    Impact Areas Brand Building, Competitive Strategy, Customer Loyalty, Market Share
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Celebrating Cultural Heritage
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Hospitality
    • Tourism
    • Consumer Attitudes
    • Culture

    Embracing diverse cultural influences and celebrating unique identities through design.

    Dulux: International colour trends 2025
    Celebrating Cultural Heritage
    Embracing diverse cultural influences and celebrating unique identities through design.
    Impact Areas Community Development, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Comforting Classic Flavors
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Bakery
    • Desserts
    • Food Service
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.

    Synergy: Dairy 2025-2026 trend report
    Comforting Classic Flavors
    Consumers seek solace in familiar and nostalgic flavors, with a focus on classic desserts and retro profiles.
    Impact Areas Bakery, Desserts, Food Service
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Comforting Classics Elevated
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food delivery services
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.

    Synergy: Ready meals 2025-2026 trend...
    Comforting Classics Elevated
    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
    Impact Areas Food delivery services, Ready meals, Restaurants
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Comforting Nostalgia
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Social Media
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar flavors and retro desserts, often with modern twists.

    Synergy: Sweet goods 2025 2026...
    Comforting Nostalgia
    Consumers seek solace in familiar flavors and retro desserts, often with modern twists.
    Impact Areas Bakery, Desserts, Social Media
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Community-Centric Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Experiences
    • Hospitality
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.

    Design Hotels: Further forecast 2025
    Community-Centric Travel
    Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
    Impact Areas Experiences, Hospitality, Travel
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
  • Connection through Streaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • music streaming
    • podcast consumption
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Entertainment

    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.

    Spotify: Culture Next Report
    Connection through Streaming
    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
    Impact Areas music streaming, podcast consumption, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Entertainment
  • Conscientious Health
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health technology
    • Healthcare industry
    • Wellness market
    • Consumer Attitudes
    • Health & Wellness

    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.

    Ipsos: Global trends 10th anniversary...
    Conscientious Health
    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
    Impact Areas Health technology, Healthcare industry, Wellness market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Creative Collaborations: Brand Elevation
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Marketing
    • Product Development
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.

    The Drawing Arm: Trend report...
    Creative Collaborations: Brand Elevation
    Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
    Impact Areas Branding, Marketing, Product Development, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Culinary Travel Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Local economies
    • Restaurants
    • Tourism
    • Travel planning
    • Consumer Attitudes
    • Food & Drink
    • Travel & Tourism

    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.

    Resy: Retrospective 2024
    Culinary Travel Experiences
    Restaurant scenes are increasingly influencing travel decisions, with diners eager to explore new culinary destinations.
    Impact Areas Local economies, Restaurants, Tourism, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Food & Drink, Travel & Tourism
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