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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Acceptance of New Realities
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Hospitality
    • Real estate
    • Retail
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.

    The Media Store: Trends 5...
    Acceptance of New Realities
    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
    Impact Areas Financial Services, Hospitality, Real estate, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Acting on Intuition
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture

    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.

    Foresight Factory: Trending 2025
    Acting on Intuition
    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Adventure Tourism on the Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Outdoor Recreation
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

    Hilton: 2025 trends report
    Adventure Tourism on the Rise
    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
    Impact Areas Hospitality, Outdoor Recreation, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Affordable Dairy Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer goods
    • Dairy Products
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.

    Synergy: Dairy 2025-2026 trend report
    Affordable Dairy Indulgence
    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
    Impact Areas Consumer goods, Dairy Products, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Attitudinal Brand Voice
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Branding
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.

    House Captain: StratTape Vol. 2
    Attitudinal Brand Voice
    Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.
    Impact Areas Advertising, Branding, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Content creation
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

    Meta: BR plan & go...
    Authentic Brand Connections
    Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
    Impact Areas Branding, Content creation, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Influencer marketing
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.

    Meta: MX Plan & Go...
    Authentic Brand Connections
    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
    Impact Areas Branding, Influencer marketing, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Authenticity and Relatability
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Branding
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.

    Instagram: Performance playbook
    Authenticity and Relatability
    Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.
    Impact Areas Branding, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Blurring Wellness & Sports
    • The Power of Community and Connection
    • Values-Driven Consumption
    • sports nutrition
    • Wellness
    • women's health
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.

    Synergy: Nutrition 2025-2026 trend report
    Blurring Wellness & Sports
    The lines between sports nutrition and general wellness are increasingly blurred, driven by demand for personalized products.
    Impact Areas sports nutrition, Wellness, women's health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
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