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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Comforting Classics Elevated
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food delivery services
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.

    Synergy: Ready meals 2025-2026 trend...
    Comforting Classics Elevated
    Consumers seek comfort in familiar dishes, but with a gourmet twist or nostalgic inspiration from global cuisines.
    Impact Areas Food delivery services, Ready meals, Restaurants
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Global Taste Adventures
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Food travel
    • Ready meals
    • Restaurants
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.

    Synergy: Ready meals 2025-2026 trend...
    Global Taste Adventures
    Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
    Impact Areas Food travel, Ready meals, Restaurants
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Food & Drink
  • Premium On-the-Go Convenience
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • At-home consumption
    • Premium mixers
    • Ready-to-drink beverages
    • Consumer Attitudes
    • Food & Drink

    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.

    Synergy: Soft drinks and non-alcoholic...
    Premium On-the-Go Convenience
    Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
    Impact Areas At-home consumption, Premium mixers, Ready-to-drink beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Demand for Novelty Flavors
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Globally inspired flavors
    • Limited-edition beverages
    • Seasonal launches
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Demand for Novelty Flavors
    Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
    Impact Areas Globally inspired flavors, Limited-edition beverages, Seasonal launches
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgic Flavor Resurgence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Classic soft drinks
    • Dessert-inspired profiles
    • Retro-inspired beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Nostalgic Flavor Resurgence
    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
    Impact Areas Classic soft drinks, Dessert-inspired profiles, Retro-inspired beverages
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Comforting Nostalgia
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Social Media
    • Consumer Attitudes
    • Food & Drink

    Consumers seek solace in familiar flavors and retro desserts, often with modern twists.

    Synergy: Sweet goods 2025 2026...
    Comforting Nostalgia
    Consumers seek solace in familiar flavors and retro desserts, often with modern twists.
    Impact Areas Bakery, Desserts, Social Media
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Rule-Breaking Flavor Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Beer
    • Cocktails
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.

    Synergy: Alcohol 2025-2026 trend report
    Rule-Breaking Flavor Innovation
    Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
    Impact Areas Beer, Cocktails, Non-alcoholic beverages
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Novelty and Limited Editions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcoholic beverages
    • Marketing and branding
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.

    Synergy: Alcohol 2025-2026 trend report
    Novelty and Limited Editions
    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…
    Impact Areas Alcoholic beverages, Marketing and branding, Non-alcoholic beverages
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Holistic Self-Care & Moderation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol
    • Non-alcoholic beverages
    • Wellness industry
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.

    Synergy: Alcohol 2025-2026 trend report
    Holistic Self-Care & Moderation
    Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
    Impact Areas Alcohol, Non-alcoholic beverages, Wellness industry
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
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