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Trends Subcategories Consumer Preferences

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fragmented Drinking Occasions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol brands
    • Bars and Restaurants
    • Home entertainment
    • RTD market
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.

    Kantar: The future of alcohol
    Fragmented Drinking Occasions
    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
    Impact Areas Alcohol brands, Bars and Restaurants, Home entertainment, RTD market
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Redefined Hedonism
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Experiential Marketing
    • Food and beverage industry
    • Sensory Design
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.

    Kantar: The future of alcohol
    Redefined Hedonism
    Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain…
    Impact Areas Entertainment, Experiential Marketing, Food and beverage industry, Sensory Design
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Lifestyle
  • Conscientious Health
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Health technology
    • Healthcare industry
    • Wellness market
    • Consumer Attitudes
    • Health & Wellness

    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.

    Ipsos: Global trends 10th anniversary...
    Conscientious Health
    Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
    Impact Areas Health technology, Healthcare industry, Wellness market
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Maximized Vacation Experiences
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Tourism
    • Travel
    • Consumer Attitudes
    • Lifestyle
    • Travel & Tourism

    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

    Hilton: 2025 trends report fact...
    Maximized Vacation Experiences
    Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
    Impact Areas Hospitality, Tourism, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  • Hybrid Events Dominate
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Community Engagement
    • Event management
    • Fundraising
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Hybrid events continue to be the preferred format, offering flexibility and broader reach.

    HubSpot: Nonprofit marketing and fundraising...
    Hybrid Events Dominate
    Hybrid events continue to be the preferred format, offering flexibility and broader reach.
    Impact Areas Community Engagement, Event management, Fundraising
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Women Driving Watch Purchases
    • Values-Driven Consumption
    • Luxury watch market
    • Marketing Campaigns
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes

    Women are increasingly buying watches for themselves, signifying a shift from gifting to self-purchasing in the market.

    Deloitte: Swiss watch industry insights...
    Women Driving Watch Purchases
    Women are increasingly buying watches for themselves, signifying a shift from gifting to self-purchasing in the market.
    Impact Areas Luxury watch market, Marketing Campaigns, Retail Strategy
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Smartwatches Dominate Women’s Wrists
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Retail channels
    • Smartwatch manufacturers
    • Traditional watch brands
    • Business & Commerce
    • Consumer Attitudes

    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.

    Deloitte: Swiss watch industry insights...
    Smartwatches Dominate Women’s Wrists
    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
    Impact Areas Retail channels, Smartwatch manufacturers, Traditional watch brands
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Gender-Neutral Watch Designs Emerge
    • Values-Driven Consumption
    • Marketing Strategies
    • Retail displays
    • Watch design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.

    Deloitte: Swiss watch industry insights...
    Gender-Neutral Watch Designs Emerge
    Women are increasingly opting for gender-neutral watch designs, blurring the lines between traditional male and female styles.
    Impact Areas Marketing Strategies, Retail displays, Watch design
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Online Watch Shopping Grows
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Brand websites
    • E-commerce platforms
    • Social Media Marketing
    • Business & Commerce
    • Consumer Attitudes

    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

    Deloitte: Swiss watch industry insights...
    Online Watch Shopping Grows
    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.
    Impact Areas Brand websites, E-commerce platforms, Social Media Marketing
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
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