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Trends Subcategories Artificial Intelligence

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Algorithmic Media Planning
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Automation
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

    Dentsu: The year of impact...
    Algorithmic Media Planning
    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
    Impact Areas Audience Targeting, Campaign Automation, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Streaming Services
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
    Impact Areas Content Licensing, Generative AI, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Digital Platforms, Emerging Technology, Media & Information
  • AI ROI Reset and Refocus
    • AI-Driven Transformation
    • Business Strategy
    • Customer Experience
    • Employee productivity
    • Business & Commerce
    • Emerging Technology

    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.

    Forrester: Predictions 2025 B2C CX
    AI ROI Reset and Refocus
    Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
    Impact Areas Business Strategy, Customer Experience, Employee productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • GenAI Impacts Outsourcing
    • AI-Driven Transformation
    • Contact centers
    • Labor Market
    • Outsourcing industry
    • Business & Commerce
    • Emerging Technology

    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.

    Forrester: Predictions 2025 B2C CX
    GenAI Impacts Outsourcing
    Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
    Impact Areas Contact centers, Labor Market, Outsourcing industry
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • AI-Driven Tech Debt Reduction
    • AI-Driven Transformation
    • AI Adoption
    • IT Operations
    • Software Development
    • Business & Commerce
    • Emerging Technology

    The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.

    Forrester: Predictions 2025 tech security
    AI-Driven Tech Debt Reduction
    The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
    Impact Areas AI Adoption, IT Operations, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Pragmatic AI ROI Focus
    • AI-Driven Transformation
    • AI Investment
    • Business Strategy
    • Financial Planning
    • Business & Commerce
    • Emerging Technology

    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.

    Forrester: Predictions 2025 tech security
    Pragmatic AI ROI Focus
    Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
    Impact Areas AI Investment, Business Strategy, Financial Planning
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • TuringBots Accelerate SDLC
    • AI-Driven Transformation
    • AI in Software Engineering
    • DevOps
    • Software Development
    • Business & Commerce
    • Emerging Technology

    AI-powered TuringBots are poised to significantly accelerate the software development lifecycle (SDLC) by automating various tasks and generating artifacts.

    Forrester: Predictions 2025 tech security
    TuringBots Accelerate SDLC
    AI-powered TuringBots are poised to significantly accelerate the software development lifecycle (SDLC) by automating various tasks and generating artifacts.
    Impact Areas AI in Software Engineering, DevOps, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • EU AI Act Enforcement
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI Regulation
    • Data Privacy
    • Generative AI
    • Cybersecurity
    • Emerging Technology
    • Government & Politics

    The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.

    Forrester: Predictions 2025 tech security
    EU AI Act Enforcement
    The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.
    Impact Areas AI Regulation, Data Privacy, Generative AI
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Cybersecurity, Emerging Technology, Government & Politics
  • Agentic AI Architecture Failures
    • AI-Driven Transformation
    • Agentic AI
    • AI development
    • Systems Integration
    • Business & Commerce
    • Emerging Technology

    Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.

    Forrester: Predictions 2025 tech security
    Agentic AI Architecture Failures
    Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.
    Impact Areas Agentic AI, AI development, Systems Integration
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Private Cloud Resurgence
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Cloud Computing
    • Data Security
    • IT Infrastructure
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.

    Forrester: Predictions 2025 tech security
    Private Cloud Resurgence
    On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
    Impact Areas Cloud Computing, Data Security, IT Infrastructure
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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