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Trends Subcategories Artificial Intelligence

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI Governance Platforms
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • AI Ethics
    • Regulatory Compliance
    • Risk management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.

    Gartner: 2025 top tech trends
    AI Governance Platforms
    Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.
    Impact Areas AI Ethics, Regulatory Compliance, Risk management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Algorithmic Media Planning
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Automation
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

    Dentsu: The year of impact...
    Algorithmic Media Planning
    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
    Impact Areas Audience Targeting, Campaign Automation, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Diversified AI Models
    • AI-Driven Transformation
    • All sectors
    • Business & Commerce
    • Emerging Technology

    The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.

    Deloitte: Tech trends 2025
    Diversified AI Models
    The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic…
    Impact Areas All sectors
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Hardware Renaissance
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Consumer Electronics
    • Data Centers
    • IT
    • Robotics
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.

    Deloitte: Tech trends 2025
    Hardware Renaissance
    Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
    Impact Areas Consumer Electronics, Data Centers, IT, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • AI-Driven IT Transformation
    • AI-Driven Transformation
    • Cloud FinOps
    • Cybersecurity
    • IT departments
    • Software Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.

    Deloitte: Tech trends 2025
    AI-Driven IT Transformation
    IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
    Impact Areas Cloud FinOps, Cybersecurity, IT departments, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • AI-Powered Core Modernization
    • AI-Driven Transformation
    • Core business processes
    • Data Governance
    • Enterprise resource planning (ERP)
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.

    Deloitte: Tech trends 2025
    AI-Powered Core Modernization
    AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
    Impact Areas Core business processes, Data Governance, Enterprise resource planning (ERP)
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • AI Powered Daily Life
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Accessibility
    • Consumer Technology
    • Digital Services
    • Education
    • Entertainment
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.

    Dentsu: The year of impact...
    AI Powered Daily Life
    Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
    Impact Areas Accessibility, Consumer Technology, Digital Services, Education, Entertainment
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • Advertising
    • Campaign Optimization
    • Data Analytics
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
    Impact Areas Advertising, Campaign Optimization, Data Analytics, Marketing, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Million Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer Experience
    • Customer service
    • Messaging Platforms
    • Personalized Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

    Dentsu: The year of impact...
    Million Micro-Moments
    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
    Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Algorithmic Planning Pivot
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Algorithm-based Advertising
    • Content Optimization
    • Creative and Media Integration
    • Marketing Strategy
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.

    Dentsu: The year of impact...
    Algorithmic Planning Pivot
    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
    Impact Areas Algorithm-based Advertising, Content Optimization, Creative and Media Integration, Marketing Strategy, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
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