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Trends Subcategories Artificial Intelligence

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • Advertising
    • Campaign Optimization
    • Data Analytics
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
    Impact Areas Advertising, Campaign Optimization, Data Analytics, Marketing, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Million Micro-Moments
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Brand Loyalty
    • Customer Experience
    • Customer service
    • Messaging Platforms
    • Personalized Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

    Dentsu: The year of impact...
    Million Micro-Moments
    AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
    Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Algorithmic Planning Pivot
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Algorithm-based Advertising
    • Content Optimization
    • Creative and Media Integration
    • Marketing Strategy
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.

    Dentsu: The year of impact...
    Algorithmic Planning Pivot
    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
    Impact Areas Algorithm-based Advertising, Content Optimization, Creative and Media Integration, Marketing Strategy, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Partnership Gold Rush
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content Licensing
    • Generative AI
    • Media Consumption
    • Platform Partnerships
    • Streaming Services
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.

    Dentsu: The year of impact...
    Partnership Gold Rush
    Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
    Impact Areas Content Licensing, Generative AI, Media Consumption, Platform Partnerships, Streaming Services
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Open-Source vs. Closed LLMs
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI
    • LLMs
    • Open Source
    • Software Development
    • Business & Commerce
    • Emerging Technology

    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.

    CB Insights: Tech trends 2025
    Open-Source vs. Closed LLMs
    While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
    Impact Areas AI, LLMs, Open Source, Software Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Emerging Technology
  • US Leads AI Arms Race
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • AI
    • Geopolitics
    • Talent Acquisition
    • Technology Investment
    • Business & Commerce
    • Emerging Technology

    The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.

    CB Insights: Tech trends 2025
    US Leads AI Arms Race
    The US currently dominates the AI landscape, attracting the majority of global AI funding and talent.
    Impact Areas AI, Geopolitics, Talent Acquisition, Technology Investment
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
  • Enterprise Spatial Computing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality
    • Enterprise Technology
    • Spatial Computing
    • Virtual Reality
    • Business & Commerce
    • Emerging Technology

    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.

    CB Insights: Tech trends 2025
    Enterprise Spatial Computing
    Spatial computing is gaining traction in the enterprise, driven by the launch of immersive devices like Apple Vision Pro.
    Impact Areas Augmented Reality, Enterprise Technology, Spatial Computing, Virtual Reality
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Retail Personalization Imperative
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • E-commerce
    • Generative AI
    • Personalization
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

    CB Insights: Tech trends 2025
    Retail Personalization Imperative
    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
    Impact Areas E-commerce, Generative AI, Personalization, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Future Data Center Arrival
    • AI-Driven Transformation
    • Values-Driven Consumption
    • AI Infrastructure
    • Data Centers
    • Energy Efficiency
    • Renewable Energy
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.

    CB Insights: Tech trends 2025
    Future Data Center Arrival
    Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
    Impact Areas AI Infrastructure, Data Centers, Energy Efficiency, Renewable Energy
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Ubiquitous and Foundational AI
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • All sectors
    • Business & Commerce
    • Emerging Technology

    AI is becoming deeply integrated into everyday life and business operations, transitioning from a noticeable tool to an invisible infrastructure like electricity or HTTP.

    Deloitte: Tech trends 2025
    Ubiquitous and Foundational AI
    AI is becoming deeply integrated into everyday life and business operations, transitioning from a noticeable tool to an invisible infrastructure like electricity or HTTP.
    Impact Areas All sectors
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
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