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Trends Categories Global Challenges

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Global Challenges 49
Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Responsibility Takes The Stage
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…

    • N/A
    DENTSU - Media Trends ‘23
    Responsibility Takes The Stage
    Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • The World Wide Ebb
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

    • N/A
    GWI - Connecting The Dots...
    The World Wide Ebb
    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • A Cookieless Future
    • Data Privacy
    • Emerging Technology
    • Global Challenges

    A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find new ways to gather data in the cookieless future, driven…

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    BRAND WATCH - 2023 Digital...
    A Cookieless Future
    A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web.…
    • Data Privacy
    • Emerging Technology
    • Global Challenges
  • New Heroes, More Narratives
    • Emerging Technology
    • Entertainment
    • Global Challenges

    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

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    CATAWIKI x IPSOS - Trend_Report-2023
    New Heroes, More Narratives
    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…
    • Emerging Technology
    • Entertainment
    • Global Challenges
  • The Metaverse and Web3 untangled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…

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    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Metaverse and Web3 untangled
    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • I Will Survive: Permacrisis
    • Global Challenges
    • Health & Wellness
    • Lifestyle

    The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…

    • N/A
    Accenture - Life Trends 2023
    I Will Survive: Permacrisis
    The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an…
    • Global Challenges
    • Health & Wellness
    • Lifestyle
  • Peer Power
    • Consumer Attitudes
    • Emerging Technology
    • Global Challenges

    Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Peer Power
    Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help…
    • Consumer Attitudes
    • Emerging Technology
    • Global Challenges
  • Taking action
    • Global Challenges
    • Government & Politics
    • Lifestyle

    Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…

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    INSTAGRAM - Trends Report 2023
    Taking action
    Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was…
    • Global Challenges
    • Government & Politics
    • Lifestyle
  • Alt Takes On The Metaverse
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual influencers to help them realize their dreams

    • N/A
    INSTAGRAM - Trends Report 2023
    Alt Takes On The Metaverse
    Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Future Fundamentals
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how…

    • N/A
    FORERUNNER - The Dinner Party...
    Future Fundamentals
    People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
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