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Trends Categories Global Challenges

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Global Challenges 49
Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • The Consumer is Dead
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

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    Accenture - A New Dawn...
    The Consumer is Dead
    The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • Seek New Growth
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

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    Accenture - A New Dawn...
    Seek New Growth
    Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges
  • Create & Deliver Winning Consumer & Customer Experiences
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges

    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

    • N/A
    Accenture - A New Dawn...
    Create & Deliver Winning Consumer & Customer Experiences
    Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…
    • Consumer Attitudes
    • Digital Platforms
    • Global Challenges
  • Bigger Than Meta
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…

    • N/A
    OGILVY - Social Media Trends...
    Bigger Than Meta
    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Mainstream AR: Slowly Cooking
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…

    • N/A
    OGILVY - Social Media Trends...
    Mainstream AR: Slowly Cooking
    Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Optimizing the Workplace
    • Global Challenges
    • Health & Wellness
    • The Workplace

    Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over physical proximity due to health issues will now be accompanied by concerns of working in a noisy environment. Brands and businesses need to adapt their…

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    OMG FUTURES - At The...
    Optimizing the Workplace
    Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over…
    • Global Challenges
    • Health & Wellness
    • The Workplace
  • Buy Now, Save The Planet Later?
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news interest, leading to a lack of mental bandwidth for global…

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    GWI - Connecting The Dots...
    Buy Now, Save The Planet Later?
    Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • Death of 3rd Party Cookies
    • Brands & Advertising
    • Data Privacy
    • Global Challenges

    Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand awareness, and other initiatives. Gathering first-party data directly from customers…

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    Meltwater - 2023 Marketing Trends...
    Death of 3rd Party Cookies
    Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to…
    • Brands & Advertising
    • Data Privacy
    • Global Challenges
  • The Imitation Game
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…

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    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Imitation Game
    The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Eye on Sustainability
    • Fashion & Beauty
    • Global Challenges
    • Sustainability

    Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online and offline projects; all of which can grow into gender-neutral and inclusive design solutions for your brand.

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    Depositphotos - Creative Trends ‘23
    Eye on Sustainability
    Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online…
    • Fashion & Beauty
    • Global Challenges
    • Sustainability
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